Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

I recently found out about this business called Klymit, www.klymit.com. If you’re a scuba diver like me, or just like to spend time outdoors, it’s pretty cool stuff. With this in mind, I tracked down some insights from Klymit’s CEO, Nate Alder. Here’s what he had to say:
Tell us how and why you started your [...]

With over 70% of the economic experts expecting a last quarter uptick in the economy, now is the perfect time to start preparing for the extra business.  I am a big fan of using virtual assistants to help build out my team during peak seasons.  This is an especially useful business strategy in today’s [...]

In Western culture, the word “control” has an undeserved bad rap. It conjures up the image of a type-A personality gone wild with power, who, headed down the road of personal self-destruction, cuts wide swaths of anxiety among all those encountered. “Control freak” is a term that often surfaces. But if hyper-control is a bad [...]

Hi everyone, I am the other face you see in the picture on the far left. My name is Sarah Benner and I am a Senior Marketing Manager at VerticalResponse. I’m going to be contributing to this blog along with Jenna Jantsch.
Summer is here, believe it or not! The sun is shining (in most [...]

With social marketing vehicles such as Twitter, Facebook and YouTube all the rage, blogging has become somewhat of a forgotten stepchild. But this doesn’t make sense.
Blogging can be one of the most effective marketing tools for the small business owner. It’s easy to start, it’s easy to maintain and it’s easy to leverage in enhancing [...]

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind:
1. Keep it professional.
Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. Your followers [...]

On Tuesday, we heard from David Durick of gotoBilling, www.gotobilling.com. This business experienced a 307% volume increase during the recession so I sat down with David to get his insights for other small business owners.
Here is the rest of that interview and more of David’s tips:
What kind of marketing and publicity activities have helped GTB grow [...]

Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line.
A simple example of a [...]

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made?
June and July are great times of the year to review and evaluate your website’s performance, and to give your [...]

Some companies are doing well during these tough economic times. That’s why I sat down with David Durick of gotoBilling, www.gotobilling.com, to find out the secret to their success (and how marketing has played a role in their significant growth over the past year).
Here’s what David had to say…
What do you do at gotoBilling.com and [...]