Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Most people associate telemarketing with outbound sales call centers- a huge room full of employees with headsets on making calls for sales, lead generation, or collecting survey information or donations. But telemarketing also works the other way around. If you don’t have the staff, or language capabilities to support taking calls, inbound telemarketing is a [...]

While start-up businesses may feel overshadowed by larger companies, submitting your product or service for review or in a competition is a great way to get new coverage and highlight your success. Find out if local media, analysts, industry magazines or bloggers have any scheduled product reviews or competitions in the coming months to get more coverage.

Given the global recession, real estate presents new challenges and opportunities for business owners. Businesses especially are affected by the pressures of reduced demand and tighter lending criteria. The fact is, you’re challenged to do more with less.
I just moderated an expert panel on video as part of the Wells Fargo Webcast Series on this very topic [...]

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Padosa.com. Their goal is to provide the public with innovative and practical ideas that they can put into action today to save money, make money, and promote sustainable businesses and a sustainable planet-that is [...]

On Tuesday, we heard from SEO guru, Heather Lloyd-Martin of SuccessWorks Search Marketing http://www.seocopywriting.com. Here are more of her valuable tips:
What is the best way for entrepreneurs to learn SEO and start using it?
The best possible scenario is if the entrepreneur can hire a SEO consultant to teach them the ins and outs. It is [...]

In addition to email marketing, sending postcards to your clients is a proven tactic to deliver results including building your prospect list and strengthening client relationships. With a compelling offer and target audience, you can grow your email list, increase traffic and find new customers.

Want your 15 minutes of fame? Do you have an invention that can sell on HSN, in front of millions of people? You may just have the opportunity to be a star and get your invention on TV. Kelly Ripa, from Regis and Kelly, has teamed up with HSN to seek out the next big “mommy [...]

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, he started Heinz Marketing to help clients focus their business [...]

Our ally, Victoria Colligan of LadiesWhoLaunch has been a huge supporter and advocate for our Leading Moms in Business competition. She and her team created considerable awareness among the LadiesWhoLaunch community about the competition and many of her members ended up being named winners.
Victoria, ever committed to the success of moms, provided us with this great [...]

Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes, Obama Red Wine (below)
Maybe I should pick up some Obama Red to wash down my Freedom Fries…
From Speigel Online:
French Vintner [...]