Comments on: How to know if you’re sitting pretty with customers http://www.startupnation.com/business-blogs/index.php/2009/05/29/how-to-know-if-youre-sitting-pretty-with-customers/ By entrepreneurs. For entrepreneurs. Tue, 14 Feb 2012 06:24:50 +0000 http://wordpress.org/?v=2.5.1 By: Kevin Stirtz http://www.startupnation.com/business-blogs/index.php/2009/05/29/how-to-know-if-youre-sitting-pretty-with-customers/#comment-28516 Kevin Stirtz Thu, 03 Sep 2009 16:52:05 +0000 http://www.startupnation.com/blogs/?p=4534#comment-28516 Rich - good points about working to retain customers after you attract them. Customer loyalty can add money to the bottom line or take it away. I have developed an online tool (on my website) to show business people the value of customer loyalty in their specific business. One business owner emailed me his data which showed a 10% increase in customer loyalty produced a 29% increase in profits. Wow! Not a bad way to beef up the bottom line! Thanks for the post! KS Rich - good points about working to retain customers after you attract them. Customer loyalty can add money to the bottom line or take it away.

I have developed an online tool (on my website) to show business people the value of customer loyalty in their specific business. One business owner emailed me his data which showed a 10% increase in customer loyalty produced a 29% increase in profits. Wow! Not a bad way to beef up the bottom line!

Thanks for the post!

KS

]]> By: Sam Carpenter http://www.startupnation.com/business-blogs/index.php/2009/05/29/how-to-know-if-youre-sitting-pretty-with-customers/#comment-23747 Sam Carpenter Mon, 01 Jun 2009 21:55:57 +0000 http://www.startupnation.com/blogs/?p=4534#comment-23747 Very good, Rich. Re the point about measuring: For what we do it is impossilbe to ojectively measure the very subjective service we offer (processing messages as a telephone answering service). So, we use the number of customer complaints as measurement. Our stats come out well so we advertise them in all of our marketing tools: For example, "From January thru March 2009 we had one error per 8,558 message transactions." Very good, Rich. Re the point about measuring: For what we do it is impossilbe to ojectively measure the very subjective service we offer (processing messages as a telephone answering service). So, we use the number of customer complaints as measurement. Our stats come out well so we advertise them in all of our marketing tools: For example, “From January thru March 2009 we had one error per 8,558 message transactions.”

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