Comments on: How to Compete with the Big Guys http://www.startupnation.com/business-blogs/index.php/2009/05/22/how-to-compete-with-the-big-guys/ By entrepreneurs. For entrepreneurs. Sun, 27 May 2012 01:52:52 +0000 http://wordpress.org/?v=2.5.1 By: Makayla http://www.startupnation.com/business-blogs/index.php/2009/05/22/how-to-compete-with-the-big-guys/#comment-23392 Makayla Tue, 26 May 2009 01:03:56 +0000 http://www.startupnation.com/blogs/?p=4516#comment-23392 I agree - there are many creative ways to as a smaller business, compete with bigger companies. I definitely think it takes a fair amount of thought and planning - finding innovative ways to stand out from the crowd and come in from a fresh angle. I spent some time brain storming with my team a few months back to try to come up with solutions and we have begun to see some signs of success from a few of the initiatives. One of these is having an online print store (http://www.digitallizard.com/small-medium-business.php sets these up for you - clients/employees can print material from a site where brand integrity isn't compromised) it's been amazing to see how impressed our clients have been with the store and it's also helped give a more competitive/professional edge. I agree - there are many creative ways to as a smaller business, compete with bigger companies. I definitely think it takes a fair amount of thought and planning - finding innovative ways to stand out from the crowd and come in from a fresh angle. I spent some time brain storming with my team a few months back to try to come up with solutions and we have begun to see some signs of success from a few of the initiatives. One of these is having an online print store (http://www.digitallizard.com/small-medium-business.php sets these up for you - clients/employees can print material from a site where brand integrity isn’t compromised) it’s been amazing to see how impressed our clients have been with the store and it’s also helped give a more competitive/professional edge.

]]> By: Brian J. Smith http://www.startupnation.com/business-blogs/index.php/2009/05/22/how-to-compete-with-the-big-guys/#comment-23366 Brian J. Smith Mon, 25 May 2009 11:26:59 +0000 http://www.startupnation.com/blogs/?p=4516#comment-23366 One of the ways we compete with "the big guys" is to make sure we rank with them in online searches. By spending time to make sure we've optimized our site has been a good way to get the attention of prospective clients. We rank second to a company that's much larger than ours and has been around for 20 years (we're almost 2 years old). Another way we compete is to show how our smaller company can be more flexible and meet our clients' needs more effectively than the larger companies can. One of the ways we compete with “the big guys” is to make sure we rank with them in online searches. By spending time to make sure we’ve optimized our site has been a good way to get the attention of prospective clients.

We rank second to a company that’s much larger than ours and has been around for 20 years (we’re almost 2 years old).

Another way we compete is to show how our smaller company can be more flexible and meet our clients’ needs more effectively than the larger companies can.

]]> By: Swivel Dude http://www.startupnation.com/business-blogs/index.php/2009/05/22/how-to-compete-with-the-big-guys/#comment-23322 Swivel Dude Sun, 24 May 2009 14:12:51 +0000 http://www.startupnation.com/blogs/?p=4516#comment-23322 That is a really good idea. It is hard for me to explain on the website why my furniture is more durable than the competitors. An unbiased comparison could definitely do that for me. That is a really good idea. It is hard for me to explain on the website why my furniture is more durable than the competitors. An unbiased comparison could definitely do that for me.

]]> By: kare anderson http://www.startupnation.com/business-blogs/index.php/2009/05/22/how-to-compete-with-the-big-guys/#comment-23282 kare anderson Sat, 23 May 2009 17:23:43 +0000 http://www.startupnation.com/blogs/?p=4516#comment-23282 In addition to participating in competitions, consider forging partnerships with businesses + other organizations that serve the same kind of customers as you do. Your partnership can generate more value or visibility than even the big guys if you co-create a package or product to serve a situation that matters to your kind of customer. Or co-create a helpful how-to video + checklist (involving humor and/or inspiration and/or well-liked locals helps) and display that video at all partner locations and online sites + distribute elsewhere. See. for example, how tiny firms in Seattle co-created videos for others and are creating a movie about the local independent business scene at How We Partner In addition to participating in competitions, consider forging partnerships with businesses + other organizations that serve the same kind of customers as you do. Your partnership can generate more value or visibility than even the big guys if you co-create a package or product to serve a situation that matters to your kind of customer. Or co-create a helpful how-to video + checklist (involving humor and/or inspiration and/or well-liked locals helps) and display that video at all partner locations and online sites + distribute elsewhere.

See. for example, how tiny firms in Seattle co-created videos for others and are creating a movie about the local independent business scene at How We Partner

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