All Marketing Is Local
Just learned about EveryBlock, is a new way to keep track of what’s happening on your block, in your neighborhood and all over. You can choose your city and get a citywide overview of news by category. I might never eat in my own neighborhood again given the amount of violations reported….
The site is one of the experiments I like to refer to as the “inverted news paper” - citizen journalism at its most raw. Every day, a wealth of local information is created — officials inspect restaurants, journalists cover fires and Web users post photographs — but who has time to sort through all of that? EveryBlock aims to collect all of the news and civic goings-on that have happened recently in your city, and make it simple for you to keep track of news in particular areas. They’re a geographic filter — a “news feed” for your neighborhood, or, yes, even your block.
If your business is local and serving the public, check out how you are being discussed in your communuty.