Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Just got a newsletter from the School of Visual Concepts, a Seattle-based org providing classes in several disciplines, giving small businesses that needed vitamin B shot of knowledge to immediately apply in their environments.
“If you were thinking of attending our free “Get a Job in Tough Times” presentation tonight at the School of Visual Concepts, [...]

So I’ve spoken briefly about Twitter in the past. I am still observing the form to understand its place in the overall ecosystem of social networking…and I heard recently that Strunk & White just released a 50th Anniversary Edition of the Elements of Style. To me, it was the perfect collision of old and new…and [...]

Hard to tell if this qualifies as innovative or if it should be put in the “people-will-pay-for-anything” category…but I can say I’ve seen it all now.  I suppose it’s green, technically… I suppose it’s home based. Clearly niche, if you believe that only a small segment of the population would actually put money behind the [...]

Ever thought about writing like you dress in your online communications?
I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I generally [...]

I often get asked, “what is the hottest franchise?” or “what sort of business should I buy?” and my response is typically the same … Often is depends on your interests, skills, work ethic, location, and several other factors. But when pressed, I urge people to look at changing demographics, sites or other factors that [...]

I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you think this way too?
If so, you are missing out on a great opportunity.
How are potential customers going to find [...]

Boy, it sure does sound like that is a silly thing to say? How do you make money when you do not have work? Well, it isn’t easy…but you can do it. My husband lost his job two months ago, after 25 years in aerospace…..now who has issues? He is OK though because:
1) He is [...]

You have news and you don’t even know it. It might not be the Wall Street Journal that picks up the fact that you have a new head chef in your restaurant, or a new winemaker at the winery, or that your software company just hired a new VP, but you’ll be surprised at the [...]

Want more people to read your blog? Start with the headline. If you can intrigue your audience with tantalizing headlines, your readership should soar.
To that end, here are 5 tactics for making delicious headlines that your readers will eat up!
Ask a Question
Make your blog entry relevant to your target audience by asking them a question [...]

Do it once a year. Do it once a month. Do it twice a week.
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Pro Bono, I mean…what were you thinking?
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Especially in this time, when things are tight for everyone, time is valuable. Give it freely. Find a way to connect with those in your community. I’ve noticed messages being targeted to boomers [...]