Comments on: 3 Ways to Get your Business in the News http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/ By entrepreneurs. For entrepreneurs. Sun, 27 May 2012 01:34:58 +0000 http://wordpress.org/?v=2.5.1 By: GraceAnn Simoni http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-26699 GraceAnn Simoni Tue, 28 Jul 2009 13:58:12 +0000 http://www.startupnation.com/blogs/?p=4470#comment-26699 Enterperneurs especially need publicity (free advertising) and a press release is the best tway to get it. I suggest you contact the paper if that is where you want it to appear and ask specifically 'who' to send your press release to. What editor would best appreciate your news? Ask what format they prefer, many will not open attachments, ask if you are you permitted to include photos. Good Luck...start writing! Enterperneurs especially need publicity (free advertising) and a press release is the best tway to get it. I suggest you contact the paper if that is where you want it to appear and ask specifically ‘who’ to send your press release to. What editor would best appreciate your news? Ask what format they prefer, many will not open attachments, ask if you are you permitted to include photos.
Good Luck…start writing!

]]> By: Graham Constantine http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21822 Graham Constantine Tue, 28 Apr 2009 19:45:46 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21822 Great blog. We are just starting to develop a strategy for increasing our PR coverage. Thank you for the resources. Warm regards Graham Great blog. We are just starting to develop a strategy for increasing our PR coverage. Thank you for the resources.
Warm regards
Graham

]]> By: Spanish Tutor http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21819 Spanish Tutor Tue, 28 Apr 2009 17:32:52 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21819 Great advice. This will help me with my Spanish tutoring business! Great advice. This will help me with my Spanish tutoring business!

]]> By: Wendy Merritt http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21817 Wendy Merritt Tue, 28 Apr 2009 17:24:39 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21817 Thanks I hadn't heard of two of the PR sites you mentioned. This is some great advice for my small business. Blessings, Wendy Thanks I hadn’t heard of two of the PR sites you mentioned. This is some great advice for my small business.

Blessings,
Wendy

]]> By: Erin Jacobs http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21816 Erin Jacobs Tue, 28 Apr 2009 16:51:14 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21816 Rob- this is perfect use for email marketing. You already have a list of 30K members. Leverage your audience and educate them on how they can help you get the word out, and share the good news. Give them tips and share how you did it on your own, but keep it simple. Finally, don't forget to thank them for their generous support and inform of them of the significant impact they've made on your business. Good Luck and Congrats on the great press! Rob- this is perfect use for email marketing. You already have a list of 30K members. Leverage your audience and educate them on how they can help you get the word out, and share the good news. Give them tips and share how you did it on your own, but keep it simple. Finally, don’t forget to thank them for their generous support and inform of them of the significant impact they’ve made on your business.

Good Luck and Congrats on the great press!

]]> By: Rob Ludlow http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21815 Rob Ludlow Tue, 28 Apr 2009 16:46:47 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21815 Great article and the timing couldn't be better! In the past 4 months I've been interviewed for my site www.BackYardChickens.com by Newsweek, USAToday, Associated Press, and many others. My problem is, I need to find ways to get the news out to even more outlets. We've got almost 30,000 members of our community and many are willing to contact local news outlets, but they don't know where to start or what to say. We're thinking about creating a simple "talking points" document about the growth of the nice and our site, but again, the members don't know where / who at the local news stations (radio, TV, newspaper) to contact. Any suggestions? PR via press releases is great, but there are SO many companies / organizations doing it how do we leverage our community members to take PR to the next level? Great article and the timing couldn’t be better! In the past 4 months I’ve been interviewed for my site http://www.BackYardChickens.com by Newsweek, USAToday, Associated Press, and many others. My problem is, I need to find ways to get the news out to even more outlets.

We’ve got almost 30,000 members of our community and many are willing to contact local news outlets, but they don’t know where to start or what to say. We’re thinking about creating a simple “talking points” document about the growth of the nice and our site, but again, the members don’t know where / who at the local news stations (radio, TV, newspaper) to contact. Any suggestions?

PR via press releases is great, but there are SO many companies / organizations doing it how do we leverage our community members to take PR to the next level?

]]> By: Mike Langfels http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21814 Mike Langfels Tue, 28 Apr 2009 15:55:00 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21814 Very good information for small business. Thanks, Mike Very good information for small business.

Thanks,
Mike

]]> By: Anna http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21805 Anna Tue, 28 Apr 2009 09:55:21 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21805 What a good read! This blog is really informative and helpful for those who are just starting their business. Giving the new entrepreneurs a good outlook. Kudos! What a good read!
This blog is really informative and helpful for those who are just starting their business. Giving the new entrepreneurs a good outlook.

Kudos!

]]> By: Tina T http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21365 Tina T Sat, 25 Apr 2009 22:56:44 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21365 I definitely agree that it is wonderful to issue press releases because free PR is way better than paid advertising. One thing that I think business owners often miss, myself included, is that reporters generally want to hear a story about a person, not a business. It's tempting to tell about all the wonderful aspects of your business, but often it's the business owner's personal story that is really press worthy. I learned this when I was a winner in StartUp Nations Home Based Business competition, and reporters wanted to talk about me as a business person. Now I try to include the personal aspect to all my pitches and press releases. I definitely agree that it is wonderful to issue press releases because free PR is way better than paid advertising.

One thing that I think business owners often miss, myself included, is that reporters generally want to hear a story about a person, not a business. It’s tempting to tell about all the wonderful aspects of your business, but often it’s the business owner’s personal story that is really press worthy. I learned this when I was a winner in StartUp Nations Home Based Business competition, and reporters wanted to talk about me as a business person. Now I try to include the personal aspect to all my pitches and press releases.

]]> By: Sam @ MindSmack.com http://www.startupnation.com/business-blogs/index.php/2009/04/21/3-ways-to-get-your-business-in-the-news/#comment-21339 Sam @ MindSmack.com Fri, 24 Apr 2009 22:00:43 +0000 http://www.startupnation.com/blogs/?p=4470#comment-21339 Good stuff, also craigslist.org, prweb, marketwire, dmoz, killerstartups.com work well too. Good stuff, also craigslist.org, prweb, marketwire, dmoz, killerstartups.com work well too.

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