Comments on: Leveraging Social Media in your Sales Process http://www.startupnation.com/business-blogs/index.php/2009/04/13/leveraging-social-media-in-your-sales-process/ By entrepreneurs. For entrepreneurs. Sun, 27 May 2012 01:30:13 +0000 http://wordpress.org/?v=2.5.1 By: Paul Ashby http://www.startupnation.com/business-blogs/index.php/2009/04/13/leveraging-social-media-in-your-sales-process/#comment-21130 Paul Ashby Fri, 17 Apr 2009 09:21:48 +0000 http://www.startupnation.com/blogs/?p=4461#comment-21130 The suits come to Social Media. Now that’s the kiss of death! Advertising Agencies, having all but destroyed a perfectly good Old Media are set to do the same with Social Media! In the fickle world of online chatter, yesterday’s achingly fashionable meeting points are rapidly acquiring the appearance of the Royal Bank of Scotland’s’ headquarters. Already Twitter, becoming bogged down with fake PR tweets as well as fake advertising tweets, so much so that already the kids dismiss it as tired! And are moving on. As soon as the buzz of innovation starts to fade the “cool” but influential people move on quicker than you can send a tweet. Take Commercial Television,agencies were salivating at the prospect of commercial television and couldn't wait to get in on the act! Advertising Agencies are loath to change a medium that is to them, a money-spinner. Despite the fact that it was non-accountable. And now Agencies are rushing onto Social Media ignoring the fact that, as in the past, people don’t want their advertising in whatever form. The difference here is that they can easily move away from advertising, you have only to look at the experience of Second Life, that was to be advertising’s salvation. That’s why the early adopters have moved on! And be warned, they still don't know how to monitize the Internet..but we do! The suits come to Social Media. Now that’s the kiss of death!
Advertising Agencies, having all but destroyed a perfectly good Old Media are set to do the same with Social Media!
In the fickle world of online chatter, yesterday’s achingly fashionable meeting points are rapidly acquiring the appearance of the Royal Bank of Scotland’s’ headquarters.
Already Twitter, becoming bogged down with fake PR tweets as well as fake advertising tweets, so much so that already the kids dismiss it as tired! And are moving on.
As soon as the buzz of innovation starts to fade the “cool” but influential people move on quicker than you can send a tweet.
Take Commercial Television,agencies were salivating at the prospect of commercial television and couldn’t wait to get in on the act! Advertising Agencies are loath to change a medium that is to them, a money-spinner. Despite the fact that it was non-accountable.
And now Agencies are rushing onto Social Media ignoring the fact that, as in the past, people don’t want their advertising in whatever form. The difference here is that they can easily move away from advertising, you have only to look at the experience of Second Life, that was to be advertising’s salvation. That’s why the early adopters have moved on! And be warned, they still don’t know how to monitize the Internet..but we do!

]]> By: Toucan CRM http://www.startupnation.com/business-blogs/index.php/2009/04/13/leveraging-social-media-in-your-sales-process/#comment-21113 Toucan CRM Thu, 16 Apr 2009 18:42:32 +0000 http://www.startupnation.com/blogs/?p=4461#comment-21113 Great work by Clara! Toucan CRM (a Salesforce partner) has also integrated Twitter with Salesforce to help customers follow your contacts and realize business value from Twitter. Toucan is working with Clara and others at Salesforce to help spread the word. Lisa Hutt showed this video about measuring ROI from Twitter at her Campaigns to Cash session at Cloudforce London! http://www.toucancrm.com/cloudforce/ Great work by Clara! Toucan CRM (a Salesforce partner) has also integrated Twitter with Salesforce to help customers follow your contacts and realize business value from Twitter.

Toucan is working with Clara and others at Salesforce to help spread the word. Lisa Hutt showed this video about measuring ROI from Twitter at her Campaigns to Cash session at Cloudforce London!

http://www.toucancrm.com/cloudforce/

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