What You Need to Know About Email Delivery
Email Delivery sounds pretty simple: you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. What more is there to it than that?
As anyone who has sent more than a few email marketing campaigns knows, there is much more to it than that. Nothing has a bigger impact on the bottom line of an email campaign than making sure that email is delivered properly and then opened by as many recipients as possible.
This leads to two questions: what do Email Service Providers do to ensure your email campaigns are delivered? Hint, not all ESP’s are equal in this category. And what can you do to ensure your email campaign is getting in front of as many recipients as possible?
VerticalResponse Community Education Manager, Richard Huffaker, just wrote this great article: What you Need to Know about Email Delivery that I thought was worth sharing with all of you. It’s a must read before your hit send on your next email newsletter.
April 7th, 2009 at 10:58 am
I have to agree with you. It is also a great advantage to add within the newsletter additional links to important information pages of your website. Specially, links to those pages where the information is of real value for the customer or visitor and, where you may get the click to “your most wanted response.”
In addition, the “op-out” is very important. You don’t want to send emails to somebody with zero interest, wouldn’t you?
April 7th, 2009 at 12:30 pm
There’s software available to manage your own email campaigns. All you need is the software and a server. Then, you can manage your own campaigns, email database and the frquency of the newsletters. It’s always worked the best for me, anyway.