Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

The phone is not ringing and crickets are chirping.
That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in.
I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, they [...]

Hello.  My name is Jessica Eaves Mathews and I am a serial entrepreneur.
There.  I said it.
I am coming clean.  It is high time I admitted that not only do I love helping my law clients set up and run their own businesses, but I have a *fond* attachment to setting up my own businesses.  Attachment [...]

Sometimes, being “widely aware” is as important as being “narrowly focused.”
Thought you folks would benefit from this audio-visual snapshot of what’s happened over the past two hundred years in the world and why it’s so seismic relative to the history/future of humankind and the planet we inhabit. While this isn’t specifically about business, it is [...]

I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct mail projects as well.
When designing your email campaign or your promotion mailing, from copy to layout, consider how your recipient [...]

I received a press release today that deserves a few minutes of your scanning. It’s the monthly consumer confidence report issued by The Conference Board.
It shows that consumer confidence actually trended up this month for the first time this year. Is this a sign that we’re going to start hustling and bustling again? Well, little by little, [...]

Check out this NYC regional TV show with Brian Lehrer as host (and me silenced in the first few minutes but then unLEASHing my enthusiasm about why now is a great time to start up, once my mic starts working, that is…)
I give a five point prescription for steps to take to pursue your startup opportunity without [...]

For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers.
If you plan on being successful, it behooves you to create a website that fuels your business growth.
Then why is it that so [...]

An overlooked cost savings for entrepreneurs is switching to VoIP, or an internet-based phone system for your business. According to a recent survey, over 86% of business owners rated VoIP satisfaction level as “very high.” Why? VoIP and internet-based phone systems offer features, services and equipment that some traditional phone systems can’t compete. In [...]

We can do far more together than we can alone. This I know for sure.
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Michael Port just interviewed me for his Think Big Revolution audio series. Check it out.
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He just released his 4th (and best) book: The Think Big Manifesto. This book is outstanding. It’s a little book with a big message. It’s all about [...]