Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while on your site, you want to empower them to be able to contact you with ease and immediacy.
Why? Because, people [...]

On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms.
Here are some more of Mark’s secrets to success:
What tips do you have for entrepreneurs who want to build buzz with very little money?
Ask your best customers what they read (Web and [...]

Have you heard of Mark Amtower?
If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho.
Recently, I caught up with Mark to get his success secrets, and here’s what he had to say:
Tell us a little bit [...]

William Sonoma and Pottery Barn are offering in store classes. Everyone gets the main need to do these: move product off the shelves. However, there is another reason why ideas like this are important. They are experiences, they make the shopping moment feel person, local and more communal.

According to Joseph Pine and James Gilmore (authors [...]

We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design.  There are very few companies that [...]

In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig’s List.
Below, we build upon this list with three additional Internet marketing tactics that you can start implementing right away to drive qualified traffic to your website. And once again, all of these methods can be [...]

Part of a series in showing customer love…
Eco Positive| When companies move from merely neutralizing and offsetting their undesirable eco-effects to actually boosting the environment by going the extra mile.

London-based Ecoigo, a ‘green’ car service, aims to be carbon positive, offsetting double the emissions from every trip as well as from energy used by its [...]

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business.
How lucky are you when it comes to publicity placements in major media venues?
Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of your control [...]

I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and musicians- they are all here (at least virtually.) I came to SXSW to be the eyes and ears for new [...]

For any recurring problem, there is a path to sorting things out: Take the inefficient system apart and fix the pieces one by one. Sleep intertwines with numerous other biological, social, and relationship processes, but in that broad conception, one can’t begin to find a solution to improving it. What did I do via systems [...]