Innovative Idea: Give Tours
I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill.
I worked with Jerry Shereshewsky back in ‘97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire to form a .com around grandparents - and he’s done just that. Grandparents.com
Their most recent newsletter feature this week is on 10 Cool Factory Tours you can take your grandkids to see. The call to action is ” Show your grandkids where delicious candy and some of their other favorite things are made.”
- Gibson Guitar Factory Tour in Memphis, Tenn.
Sort of re emphasizes the “experience marketing” idea from my previous post.
What ways can small businesses invite their customers to learn more about what they provide? How do you reach out and develop relationships in your community?
March 26th, 2009 at 7:44 pm
Christine, I like how tatango.tv is streaming what’s going on in their office at all times on uStream.
Just blogging, tweeting and staying transparent and having some fun with it like Zappos is a pretty great way to connect with tons of people at once who are interested in your company!
March 27th, 2009 at 10:02 am
A Zappo’s “factory tour” would be cool!!!
I remember when Zappo’s CEO used Twitter to solve a customer service issue and it was really powerful. WHile some of these .coms don’t have traditional manufacturing tours, they do have that .com mystique that would be cool for customers to see “behind the scenes.”
Those sorts of clips really help add to the experience of doing business with an entity. They inspire a personal connection and loyalty.