Internet Marketing: 3 More Quick and Easy Tactics
In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig’s List.
Below, we build upon this list with three additional Internet marketing tactics that you can start implementing right away to drive qualified traffic to your website. And once again, all of these methods can be done without cost.
To that end, try the following three quick & easy Internet marketing tactics to give your online results a boost.
QUICK & EASY INTERNET MARKETING TACTICS
Blogging
Demonstrate your expertise and value by hosting your own blog. This is one of the most effective Internet marketing tactics that you can implement. You have full control of the content and the publishing schedule.
You should host your blog on your own website domain (e.g., www.ABCWidgets.com/blog/) rather than relying on an externally hosted solution (e.g., ABCWidgets.blogspot.com) or forcing your prospects and customers to remember an additional URL just to find your blog (e.g., www.ABCWidgetsNewStuff.com).
The point is that you want to make your blog as easy to find as possible. In addition, the more valuable content that you add to your blog, the more that other sites will start linking to your blog posts, and this will transfer link equity to your website that the search engines value. If your blog is located outside of your main website, then your main website is going to miss out on such valuable search engine juice.
To get started with your own blog, check out the following popular blogging platforms:
Blog Syndication
Once you have your blog up and running for your business, you will want to promote it and let your target audience know about your new content.
To that end, you can use blog syndication networks such as BlogBurst–the world’s largest blog syndication network, creating more than 100 million exposure opportunities monthly–to greatly expand your blog’s reach. With a blog syndication network, you are able to promote your blog posts automatically and free of charge on related websites or on leading publisher sites, depending on the syndication network. With BlogBurst, for example, links to your blog posts can become available on news sites such as USA Today, Reuters and Gannett, among others.
Article Marketing
Demonstrate your expertise and value by writing and publishing articles that your target audience would find helpful. In your author byline, include your company name, a quick benefit of your products or services, and most importantly a link back to your website. Popular article topics include tips, success secrets, trends, points-of-view, and reviews of products/services.
Online article sites that tend to do well on the search engines include:
- eZineArticles.com (over 9 million monthly unique visitors)
- GoArticles.com
- ArticleDashboard.com
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March 18th, 2009 at 8:27 pm
http://www.ehow.com is also a good one for article marketing.
March 19th, 2009 at 10:57 am
I thought the general consensus amongst legitimate online marketers was that article marketing was dead or at least taboo?
best,
Chris O.
Referral Key
“Your Trusted Referral Network”
March 21st, 2009 at 5:42 am
Chris, I recommend developing a multi-faceted, integrated marketing plan aligned to your business objectives. Each element in the plan should complement the other elements for maximum impact.
So, what this means is that article marketing may be highly appropriate for certain professionals and businesses, as long as it aligns with your business objectives. If you are looking for a way to publish more content online, and if your content offers true value to readers, and if the articles help you occupy real estate on the search engines, then it certainly can be part of your marketing mix.
Be careful about blindly following what others may say. There have been countless articles proclaiming that “SEO is dead.” In fact, Google returns more than 19,000 results with this exact phrase. But do you really think that SEO is dead? Of course not! In contrast, there are 3,600 results in Google for the exact phrase “article marketing is dead.” That’s 5X less than the former phrase.
Again, it’s important to understand that no one marketing tactic should ever be seen as a “silver bullet.” Instead, figure out the mix of tactics that resonates with your audience and compels them to purchase from you (whether this includes article marketing or not). It’s your overall, multi-faceted, integrated marketing program that will get you results.
Hope this is helpful.
-Tom
March 24th, 2009 at 11:12 am
This is a great article and the posts are very helpful.
PLEASE NOTE: I do not recommend eHow. One of the eHow authors copied my invention (almost to the last detail, but she used cheap, poor quality workmanship and materials) and reprinted it on the eHow site. When I contacted eHow to please remove my trademark and patented product, they ignored me and deleted my account without any email response to my concerns at all. They have not handled themselves as online professionals.
I WOULD NOT RECOMMEND eHow FOR ANYTHING.
The best place for article submission is EzineArticles. They have high standards, great communication and are totally professional!
Thanks for the post!
March 24th, 2009 at 11:14 am
Great article. The blog has really been hot latly. I need to get it at my domain though. Good points. Thanks!
March 24th, 2009 at 3:00 pm
Thanks for sharing the tips!
March 25th, 2009 at 6:36 am
Thanks everyone for all of your comments.
Anna, I’m really sorry to hear about your experience with eHow. There is absolutely no place for allowing someone else to copy your original material. Publishing sites need to operate with full integrity and standards.
Let me know of any questions any of you may have regarding the Internet marketing tactics listed in the blog post above or regarding any other Internet marketing tactics you may be interested in.
-Tom
April 5th, 2009 at 6:58 pm
[...] StartupNation Blog » Blog Archive » Internet Marketing: 3 More Quick and Easy Tactics. Comments [...]
October 3rd, 2009 at 2:44 am
Thanks! Such a great advice.
Go Articles
October 25th, 2009 at 7:14 pm
Okay, Let me know of any questions any of you may have regarding the Internet marketing tactics listed in the blog post above or regarding any other Internet marketing tactics you may be interested in. This is great! Patent Lawsuit
November 4th, 2009 at 7:50 pm
There is absolutely no place for allowing someone else to copy your original material. Publishing sites need to operate with full integrity and standards.
Patent Enforcement
December 14th, 2009 at 10:32 pm
Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
http://www.onlineuniversalwork.com
April 6th, 2010 at 9:56 pm
Also when you do start marketing, make sure you track your click throughs and so forth and keep the data then go and write to a Press Release. They love data.
Beofre you know it your site will be released very fast and toping the SE.
MAG