Get Lucky with Targeted PR and SEO
Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business.
How lucky are you when it comes to publicity placements in major media venues?
Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of your control like space, advertising preferences, deadlines, breaking news, etc.
But the good news is that you can significantly increase your chances of getting some good press by working a little harder.
For example, if you write a press release and just send it out to the masses, stop! You’ll get much better coverage if you target your message and pitch a specific story to a specific media member.
And the same goes for your website. When was the last time you updated the copy on your site? If it’s static, visitors won’t know you “are home.” They’ll leave and go to a more dynamic website.
And if you aren’t including search engine optimization (SEO) keywords and tags, you are missing out on some new sales. Basically, if you don’t have keywords in your copy, how are new customers going to find you online?
Now, these activities take some extra time and effort, but they can be very cost-effective in boosting sales…fast. Try it, and let me know what happens.
You just might have the ‘Luck ‘O the Irish’ on your side and score a feature story in a major publication or get a bunch of new customers!
And as always, if you need help boosting sales, awareness and credibility with SEO copywriting and public relations, please let me know here or at www.rembrandtwrites.com. I’m here to help! Happy St. Patrick’s Day!
March 26th, 2009 at 10:55 am
“How lucky”? Pretty darn lucky and even more thankful for when that reporter does smile upon a small company like us because we know they have to take a chance and fight to get their story ideas into “print”. … the best we can do is make sure we are thar (and open to being spun in whatever way the writer feels is best for their audience) … we’re not interested in someone just dropping in our release (that is nice for massive hits but doesn’t read like a story) but rather who cares enough about what they do to make an effort to “own the story” and that means they are bringing a lot to the table … rambling here, but then the “luck” is real and equally so is creating your own luck when it comes to being there and not cramming what you want and need into someone you don’t respect. Be patient and thankful always for anyone caring enough to write one word about you/your company/product because it’s not a right or their job but something better. Have fun.
March 26th, 2009 at 11:09 am
Thanks for the post. It’s reassuring to say the least. What other tips to you give for SEO?
March 26th, 2009 at 7:03 pm
I was recently featured in the march ‘09 GQ magazine themed “The 10 Most Stylish Men in America” after wearing clothing made by my company, Keith Lloyd Couture, literally after walking into a photo shoot for GQ. I was leaving a bank and they saw me, ran to me and said we love that look. Do you mind being in this shoot? That was a good, very lucky day!