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	<title>Comments on: Is Your Brand Ready For Fame?</title>
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	<link>http://www.startupnation.com/business-blogs/index.php/2009/03/03/is-your-brand-ready-for-fame/</link>
	<description>By entrepreneurs.  For entrepreneurs.</description>
	<pubDate>Sun, 27 May 2012 06:20:33 +0000</pubDate>
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		<title>By: Social Media Link-A-Rama &#171; NetWorks! Boise</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/03/03/is-your-brand-ready-for-fame/#comment-19831</link>
		<dc:creator>Social Media Link-A-Rama &#171; NetWorks! Boise</dc:creator>
		<pubDate>Wed, 18 Mar 2009 13:44:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4382#comment-19831</guid>
		<description>[...] StartUp Nation: Is Your Brand Ready For Fame? [...]</description>
		<content:encoded><![CDATA[<p>[...] StartUp Nation: Is Your Brand Ready For Fame? [...]</p>
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		<title>By: Heather Nolte</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/03/03/is-your-brand-ready-for-fame/#comment-19083</link>
		<dc:creator>Heather Nolte</dc:creator>
		<pubDate>Thu, 05 Mar 2009 20:11:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4382#comment-19083</guid>
		<description>Hi Thomas,

As marketing becomes increasingly personal with the popularity of social media, many entrepreneurs will find themselves in this situation.  You are essentially "co-branding" with your personal brand and your company brand.  
My best advice would be to make sure you have clear intentions for your marketing efforts to avoid confusing your customers.  For example, you mention having your personal AND company taglines on your email signature. I'm concerned this might actually HURT your company brand.  Instead of reinforcing your company message, you are sabotaging it with extra information that distracts your customer.  
I would suggest having two email signatures, one for contacting company contacts and one for your personal branding contacts.  I understand that there will be some overlap, but you have to draw a line somewhere.  To help emphasize your personal branding efforts, be sure to include your "Catalyst for Vision Development" BIO in your company website's "about" section.  Also, possibly use LinkedIn to connect and market your business, but then have a twitter account that allows you to interact on a more personal level.  
Co-branding can be tricky, but it can be done.  Understanding the potential for confusion and addressing it before you implement your marketing plan is essential.  
I think you are on the right track- best of luck!</description>
		<content:encoded><![CDATA[<p>Hi Thomas,</p>
<p>As marketing becomes increasingly personal with the popularity of social media, many entrepreneurs will find themselves in this situation.  You are essentially &#8220;co-branding&#8221; with your personal brand and your company brand.<br />
My best advice would be to make sure you have clear intentions for your marketing efforts to avoid confusing your customers.  For example, you mention having your personal AND company taglines on your email signature. I&#8217;m concerned this might actually HURT your company brand.  Instead of reinforcing your company message, you are sabotaging it with extra information that distracts your customer.<br />
I would suggest having two email signatures, one for contacting company contacts and one for your personal branding contacts.  I understand that there will be some overlap, but you have to draw a line somewhere.  To help emphasize your personal branding efforts, be sure to include your &#8220;Catalyst for Vision Development&#8221; BIO in your company website&#8217;s &#8220;about&#8221; section.  Also, possibly use LinkedIn to connect and market your business, but then have a twitter account that allows you to interact on a more personal level.<br />
Co-branding can be tricky, but it can be done.  Understanding the potential for confusion and addressing it before you implement your marketing plan is essential.<br />
I think you are on the right track- best of luck!</p>
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		<title>By: Thomas E. Anderson, II</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/03/03/is-your-brand-ready-for-fame/#comment-19064</link>
		<dc:creator>Thomas E. Anderson, II</dc:creator>
		<pubDate>Thu, 05 Mar 2009 18:16:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4382#comment-19064</guid>
		<description>Great article Heather.  I'm glad you made the distinction between the brand itself and the brand identity.  It's easy to think they are one in the same.  Based on your article, I realized that every company has a brand whether they think so or not. 

I've started to build my personal brand, Teaiiano, around my personal strength.  No matter where I go, I find myself helping others to think through their plans and unleash their vision for life beyond where they are right now.  Recently, I've been able to sum that up in to five words - "A Catalyst for Vision Development."  And I've started to include that phrase on my outgoing emails and even in the copy on my company website (which has it's own separate message/tagline). Although this is my personal marketing message, I don't want clients to confuse it with the Teaiiano message or the company website.  

Any ideas on how I can manage the three separate messages so that no one gets confused?</description>
		<content:encoded><![CDATA[<p>Great article Heather.  I&#8217;m glad you made the distinction between the brand itself and the brand identity.  It&#8217;s easy to think they are one in the same.  Based on your article, I realized that every company has a brand whether they think so or not. </p>
<p>I&#8217;ve started to build my personal brand, Teaiiano, around my personal strength.  No matter where I go, I find myself helping others to think through their plans and unleash their vision for life beyond where they are right now.  Recently, I&#8217;ve been able to sum that up in to five words - &#8220;A Catalyst for Vision Development.&#8221;  And I&#8217;ve started to include that phrase on my outgoing emails and even in the copy on my company website (which has it&#8217;s own separate message/tagline). Although this is my personal marketing message, I don&#8217;t want clients to confuse it with the Teaiiano message or the company website.  </p>
<p>Any ideas on how I can manage the three separate messages so that no one gets confused?</p>
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		<title>By: Wesley</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/03/03/is-your-brand-ready-for-fame/#comment-19040</link>
		<dc:creator>Wesley</dc:creator>
		<pubDate>Wed, 04 Mar 2009 18:09:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4382#comment-19040</guid>
		<description>I can't emphasize enough on the importance of branding and having a design firm that actually cares about your product. Every time I get a new client my first question to my self is, "Do I care about this product?" If my answer is yes, which is has been the case except once, I am on board and willing to do anything to get there business branded correctly. 

My advice to new business owners is to find a design company that not only feels right but has the tools and resources to get you to where you want to be. 

I can't tell you how important it is for a company to have a well run website that is content specific and updated frequently. If you feel like your product is worth talking about, then talk about it in a way that get your customers excited about you and your product. Knowledge is key for this type of content as well. If you don't know why your product is better than the others, then nobody else will. 

This website is great for helping start ups to hone in on there specialty or niche. 

Thank you Start Up Nation for all that you do, you have helped me gain a real desire to serve others.</description>
		<content:encoded><![CDATA[<p>I can&#8217;t emphasize enough on the importance of branding and having a design firm that actually cares about your product. Every time I get a new client my first question to my self is, &#8220;Do I care about this product?&#8221; If my answer is yes, which is has been the case except once, I am on board and willing to do anything to get there business branded correctly. </p>
<p>My advice to new business owners is to find a design company that not only feels right but has the tools and resources to get you to where you want to be. </p>
<p>I can&#8217;t tell you how important it is for a company to have a well run website that is content specific and updated frequently. If you feel like your product is worth talking about, then talk about it in a way that get your customers excited about you and your product. Knowledge is key for this type of content as well. If you don&#8217;t know why your product is better than the others, then nobody else will. </p>
<p>This website is great for helping start ups to hone in on there specialty or niche. </p>
<p>Thank you Start Up Nation for all that you do, you have helped me gain a real desire to serve others.</p>
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		<title>By: cassie</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/03/03/is-your-brand-ready-for-fame/#comment-19039</link>
		<dc:creator>cassie</dc:creator>
		<pubDate>Wed, 04 Mar 2009 17:36:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4382#comment-19039</guid>
		<description>I think another important thing to remember is to make sure your brand resonates with you.  If your personality does not match the brand you have created it will be hard to keep your brand consistent.</description>
		<content:encoded><![CDATA[<p>I think another important thing to remember is to make sure your brand resonates with you.  If your personality does not match the brand you have created it will be hard to keep your brand consistent.</p>
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