Comments on: Possible Insight into Buying Search Terms for Search Marketing http://www.startupnation.com/business-blogs/index.php/2009/02/27/possible-insight-into-buying-search-terms-for-search-marketing/ By entrepreneurs. For entrepreneurs. Sun, 27 May 2012 06:19:23 +0000 http://wordpress.org/?v=2.5.1 By: Wesley http://www.startupnation.com/business-blogs/index.php/2009/02/27/possible-insight-into-buying-search-terms-for-search-marketing/#comment-19042 Wesley Wed, 04 Mar 2009 18:40:37 +0000 http://www.startupnation.com/blogs/?p=4390#comment-19042 To answer the question, yes we realize how much the landscape is changing from a day to day basis and how our SEM plans for our clients need to be adjusted. It is key though to be consistent with your efforts and to be conservative when it comes to change. The internet is still very young and it changes to quickly to try every new trend. Look at mobile phones for example, 2 years ago they barely had a presence on the web. Now they are starting to make marketing executives think about how a company can target the mobile users with location based advertising. Any GPS phone that uses google maps can easily find the nearest ATM, pizza parlor, and the list goes on and on. If you don't have a way to get yourself recognized on that service then you are losing out on some customers. Blogs were nothing amazing back in the 90's. Now they make up a good chunk of how your website needs to me marketed. Video is another prime example, as well as social networks.(facebook, myspace, youtube) What is going to be the big hit this year? Who knows, only time will tell. In the mean time hold on to your hats because its going to be a very exciting year for the web and for mobile phones. To answer the question, yes we realize how much the landscape is changing from a day to day basis and how our SEM plans for our clients need to be adjusted. It is key though to be consistent with your efforts and to be conservative when it comes to change. The internet is still very young and it changes to quickly to try every new trend.

Look at mobile phones for example, 2 years ago they barely had a presence on the web. Now they are starting to make marketing executives think about how a company can target the mobile users with location based advertising. Any GPS phone that uses google maps can easily find the nearest ATM, pizza parlor, and the list goes on and on. If you don’t have a way to get yourself recognized on that service then you are losing out on some customers.

Blogs were nothing amazing back in the 90’s. Now they make up a good chunk of how your website needs to me marketed. Video is another prime example, as well as social networks.(facebook, myspace, youtube)

What is going to be the big hit this year?
Who knows, only time will tell. In the mean time hold on to your hats because its going to be a very exciting year for the web and for mobile phones.

]]> By: Wesley http://www.startupnation.com/business-blogs/index.php/2009/02/27/possible-insight-into-buying-search-terms-for-search-marketing/#comment-19041 Wesley Wed, 04 Mar 2009 18:16:41 +0000 http://www.startupnation.com/blogs/?p=4390#comment-19041 To add to this post I recently read about Google has a SearchWiki that enables the end user to have a say in what should be ranked. If the user decides that the number one entry was not relative to there search they can either remove an unwanted link, reorder the rankings or request for a new link that the user thinks is more relevant to the search. This is user specific and is really targeting individuals and there search habits. Pretty nifty. To add to this post I recently read about Google has a SearchWiki that enables the end user to have a say in what should be ranked. If the user decides that the number one entry was not relative to there search they can either remove an unwanted link, reorder the rankings or request for a new link that the user thinks is more relevant to the search.

This is user specific and is really targeting individuals and there search habits. Pretty nifty.

]]> By: Jack Burris http://www.startupnation.com/business-blogs/index.php/2009/02/27/possible-insight-into-buying-search-terms-for-search-marketing/#comment-18614 Jack Burris Fri, 27 Feb 2009 19:49:33 +0000 http://www.startupnation.com/blogs/?p=4390#comment-18614 Rich - Interesting post and statistics. We're seeing a similar trend in franchising. 5+ years ago, most people were using 1 - 3 word keyword searches like "franchise," "pizza franchise," etc. Now both interested investors and the companies marketing their franchise opportunity are getting more sophisticated. "Organic pizza franchise charlotte nc" for example. Our clients are seeing better click through ratios and end users and getting the information they need much more efficiently. Rich -

Interesting post and statistics. We’re seeing a similar trend in franchising. 5+ years ago, most people were using 1 - 3 word keyword searches like “franchise,” “pizza franchise,” etc. Now both interested investors and the companies marketing their franchise opportunity are getting more sophisticated. “Organic pizza franchise charlotte nc” for example. Our clients are seeing better click through ratios and end users and getting the information they need much more efficiently.

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