Creative Business Model: Knitting Grannies
February 26th, 2009
0 votes
Modeled after Swiss and Danish efforts which sell knit goods handmade by real-life grandmothers, French based Golden Hook is a company that lets customers design their own hat and then choose the grandmother they’d like to knit it.
The Concept:
- Customers choose a hat—classic, long or Peruvian, with pompom or without.
- Customer choose a blank hat or one of the site’s existing designs and customize it, knit row by row, by clicking on a region of the hat and then clicking on the colour they’d like that stripe to be; they can even choose the hue of the strings by the ears, and for those with simple tastes a “Colour Up” option is available to make the entire hat a single shade.
- Then customers select their hat size
The Best Part?
- Customers proceed on to view a gallery of grandmas, which gives photos and short bios (”married since kindergarten, a former dairywoman, she’s an absolute fan of the Wheel of Fortune,” for example) for each knitter in the company’s employ.
- Customers can send her a message and can even request that she sign her name on the hat’s label.
Knitting + Grannies = Priceless.
(Pricing begins at EUR 42.)
In a time when so much communication and gifting is online and virtual, this is one site that gives the perverbial “warm fuzzy.”
It’s local, it’s personal and if you don’t have a grandma — it’s homey. Know Grannies who like to knit? This might be an opportunity for you!
Website: www.goldenhook.fr
Contact: www.goldenhook.fr/en/contact
February 26th, 2009 at 8:19 am
This is a crazy idea, but great none the less
March 1st, 2009 at 2:04 pm
I think this is an awesome idea! It’s new fresh ideas like this that are the answer for small home based business. Thinking outside the box. It’s so quaint as well so I know it’ll catch on and have a faithful following.
It’s great when you find a nice angle to bring to something as “basic” as knitting.
Kudos to you!
May 19th, 2010 at 7:50 pm
Knitting is one of my favorite hobbies, i was able to make some nice hadkerchiefs and towels.-.~
May 19th, 2010 at 9:53 pm
Knitting is one of my favorite hobbies, i was able to make some nice hadkerchiefs and towels.~.”
July 25th, 2010 at 8:35 am
my sister always love knitting, she loves to knit customized patterns.~,`
September 10th, 2010 at 12:54 am
knitting has always been the hobby of my sister and i also love it too**”
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