Comments on: Invention of the Week #11: Mess-esity is the Mother of Invention

By: ProductDesign

ProductDesign — Thu, 26 Feb 2009 20:36:01 +0000

Im not sure the term essential kitchen tool springs to mind.

By: thelma harcum

thelma harcum — Sat, 21 Feb 2009 16:55:13 +0000

I love the idea! It saves space and is easy to reach when you need it! YOu might want to make the base indented more
to catch any drippings.

Otherwise, smart!

Thelma

By: Mercedes R

Mercedes R — Thu, 19 Feb 2009 19:03:17 +0000

I don’t get it. Why not just use a paper towel or disposable cup. You toss it away before you start cleaning the dirty dishes. I also have a spoon rest that is much more attractive and doesn’t get hot if its sitting on the stove. The only difference between the spoon rest and this is that it doesn’t stand up. I’m sorry. I’m just not finding the uniqueness in this product.

By: Jessica Eaves Mathews

Jessica Eaves Mathews — Mon, 16 Feb 2009 19:20:18 +0000

Rich,
I love this idea — so clever! I absolutely love to cook and this is such a great way to keep a mess off of my counters. Plus, it looks better than using a tin can or a sloppy spoon rest. I think it would also look great in stainless, so I’m putting my request in for that! Nice job, Annette!

By: Brian B

Brian B — Sat, 14 Feb 2009 21:05:55 +0000

Rich,

Off topic but wanted to get your input on branding - maybe a future blog.
One of the biggest branding battles is between Coke and Pepsi. Both approach capturing loyaly and market share in different ways: Coke stays “classic” with no changes to the cans, logos, etc (not including the new Coke debacle!) On the other side, Pepsi seems to change their cans and logos every 5 or so years.
What approach is better? Or have Coke and Pepsi both taken the correct branding paths based on “who the are?”