Don’t let Wall Street get you down
It’s very easy to get stuck in the doom and gloom that’s Wall Street. Just this past week, we heard that over $18 billion of the infamous Ballout Fund ended up in the pockets of Wall Street executives (in the form of bonuses) and over 200,000 additional people lost their jobs. Even the International Franchise Association and PriceWaterhouseCoopers “forecasts that the number of business format franchise establishments will decline in 2009 by 1.2 percent, from nearly 865,000 to less than 855,000—a net loss of some 10,000 establishments.”
But that doesn’t mean that success isn’t possible.
Some franchise establishments are flourishing in these tough times. I’m a fan of Power Lunch, I think it gives a succinct overview of what’s happening in the market without spending too much time on any given sector, and I try to catch it at least a few times a week while I eat lunch in my office. Panera Bread (a franchise) has mentioned several times the past few months and their stock has responded accordingly. Other companies with lower ticket items like McDonald’s, Burger King and Wendy’s are also doing well. (The Dollar Value Meals are a hit during tough economic times.) Other non-food businesses are also surviving or even thriving during these tough times. Often times, it’s the hard work and perseverence of the franchise owner that helps turn tough times into success.
So, there’s a potential light at the end of the tunnel. Most franchising experts also believe that franchising will emerge even greater once the nation turns the corner. Matt Shay, the president of the IFA, says that “after the recession of 2000-2001, and the tragic events of September 11, 2001, the industry created more than 140,000 new businesses and 1.2 million new jobs over a five-year period.” So give it a month or two (or six), don’t stop working on your business plans and potential business ideas, and don’t forget about franchising … a proven business model that can help you become an independent business owner without the support of people who have done it before.
February 2nd, 2009 at 3:19 pm
hey thanks for the advice. This is a bad time for everyone and it is so easy to get down about it, but we have to be strong and positive and work hard. Thanks
February 2nd, 2009 at 3:30 pm
I have to admit, the Wall St. numbers did get me down a bit. At the office, we had to regroup, so-to-speak. Instead of layoffs, we cut costs. We use to have a budget for travel but that has been cut. We decided to use video conferencing. This has worked out quite well, so far. Instead of flying to Chicago or LA for meetings, we just conduct meetings from the boardroom thanks to http://www.24conference.com. Thanks for the article, it cheered me up.
February 2nd, 2009 at 8:22 pm
yes…i’ve been a bit down and trying not to let the news get the best of me. I’m focused on trying to keep my home-based business venture alive by keeping my current margins tight and looking realistically at the coming year. In the interim, I’m looking for freelance design work. IT’S TOUGH.
I’m just glad I made it through the end of 2008. With a new year to plan for, I’m re-evaluating, getting back up and moving forward cautiously. I’m feeling it’s time to re-adjust and re-align…to a very different economic landscape…at least for the next few years.
I’m still hopeful those who keep swimming, or manage to stay afloat, as tough as it is…will come out stronger, once the waters have calmed, and we see the horizon ahead more clearly.
Thank You for the Article….we need all the support right now!