Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Archive for February, 2009

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Recently saw a new stat released by Hitwise regarding habit patterns of people entering search terms. It appears from the data that people’s search techniques and practices are getting more sophisticated.
Here’s how: Search terms are getting longer. Notice in the chart below the 22% increase in search terms of 8 words or longer.

This may shed [...]

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There are precious few examples of corporations ditching the greed and embracing generosity. President Obama’s speah highlighted a CEO who distributed his bonus across his workers (past and present) - who does that??? (a true leader) And what an incredible example for the larger companies to follow.
Countless individuals have already started giving, of course: giving is the new taking, [...]

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Ever call in your spouse, the one without the fear of spiders, to help escort the creepy crawley little monsters outside?
�
Inventors Karen Quigg and Anthony Allen have patented a device that could save you arachnophobes countless nights’ sleep and put you in caring control of spider “situations” in your home. They’ve worked closely with our [...]

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Modeled after Swiss and Danish efforts which sell knit goods handmade by real-life grandmothers, French based Golden Hook is a company that lets customers design their own hat and then choose the grandmother they’d like to knit it.
The Concept:

Customers choose a hat—classic, long or Peruvian, with pompom or without.Â
Customer choose a blank hat or one of the [...]

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You’ve put a lot of time and effort into building your website. And for good reason — it’s an important part of your marketing portfolio and helps you to build the bottom line.
With this in mind, it’s critical that your small business website keep new visitors on the site and not drive them away. Someone [...]

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Thanks so much for joining us for Part 2 of our interview with Newt Barrett of “Get Content. Get Customers.”  If you missed Part 1, please click here to Read Part 1.
Heather: You mention several content types in your book such as print publications, magazines, newsletters, white papers, websites, blogs, webcasts, and eNewsletters. I actually [...]

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This week and next we’re going to take a brief look at some of the pros and cons of buying a franchise. We’ll start with the pros - feel free to post comments about each of these. Next post will feature the cons and will provide us various opinions for a lively discussion.
Pros of Buying [...]

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According to the Domain Name Industry Brief by VeriSign, 24 million new domain names were added in 2008. A 16% increase over 2007’s numbers. In case you haven’t noticed, the web is getting crowded. Just imagine 24 million more websites out there all competing for a click-thru on Google. So how do you stand out [...]

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According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now.
Why?
Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences - Otherwise, the competition will.Â
And if you have a tight budget, you can significantly increase awareness with SEO keywords.
Are [...]

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I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We do a fair amount of social media marketing here at VerticalResponse and we definitely believe in it’s value for small [...]