Richard, thanks. Mixpanel looks very cool and useful. Essentially, whatever helps the small business owner understand what’s going on with his/her website and leads to insights for improving the site, then I think it’s highly valuable.

Click and Inc - Thanks. I agree that website maintenance is critical as an ongoing business effort. That is how you will maximize the results of your small business website investment. The market is too competitive these days not to keep on top of your website. The reality, though, is that many small business owners have a “set it and forget it” attitude towards their site. So this blog entry was really meant to give these types of individuals an easy way to get started — an easy way to make simple improvements to their sites. Hopefully this would translate into repeatable actions on their part.

We also started using something new called mixpanel (http://www.mixpanel.com) which is cool because we track the actions of our users as well.

Word of warning though watching the stats can get addictive and you may find yourself spending more time watching and analyzing your stats than you are putting up quality content or connecting with your potential customers.

Another thing people forget about when building websites is that you need to have enough money in your budget to cover the (most likely) changes, additions, subtractions, and other fun stuff you will need to do.

Don’t end up on the street begging for HTML

-David