http://www.startupnation.com/business-blogs/index.php/2009/01/26/do-your-email-campaigns-measure-up/ By entrepreneurs. For entrepreneurs. Sun, 27 May 2012 06:06:55 +0000 http://wordpress.org/?v=2.5.1 http://www.startupnation.com/business-blogs/index.php/2009/01/26/do-your-email-campaigns-measure-up/#comment-18013 Adam Metz Wed, 28 Jan 2009 06:27:18 +0000 http://www.startupnation.com/blogs/?p=4353#comment-18013 These statistics are sort of where it gets sticky, in terms of having a "great list." One way to get AWAY from the crummy "law of averages" is to create a customer loyalty metric (a la NetPromoter or similar brand) and insert that as another field in this database, and then send "tiered" emails based on that metric, so there's a different type of message going to different kinds of customers. Subtle, but it may have a huge effect on open rates and forward rates. These statistics are sort of where it gets sticky, in terms of having a “great list.” One way to get AWAY from the crummy “law of averages” is to create a customer loyalty metric (a la NetPromoter or similar brand) and insert that as another field in this database, and then send “tiered” emails based on that metric, so there’s a different type of message going to different kinds of customers. Subtle, but it may have a huge effect on open rates and forward rates.

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