Shhhh!! Can you keep a secret? Protecting your business with an NDA.

What is an NDA? An NDA is a Non-Disclosure Agreement, also known as a Confidentiality Agreement. It is a contract between individuals and/or companies who are considering doing business together and need to share information about each other’s businesses in order to work together. The NDA creates a protective shield of confidentiality around the relationship, preventing one or both parties from disclosing non-public, proprietary information about the business and trade secrets.
I know what you are thinking: you aren’t the inventor of the paper clip or the designer of the personal computer, so why do you need an NDA?
My short answer is that if you have a business or product idea that you think can make money, or a new twist on any kind of business/product/service, you need an NDA to protect your ideas and business processes. If you are trying to patent an idea, an NDA will allow you to protect and yet share information before your patent application has been filed and approved (patent applications must be filed within one year of the first public disclosure). Also, if you work with vendors, contractors or employees, you need one to protect your proprietary information, financial information and any other non-public information specific to your business.
Let’s just get down to it. If you run a business, an NDA is a very prudent thing to add to your standard contract collection.
These agreements can come in many forms and can be as simple or complex as your business warrants, but they all have certain characteristics in common, which I will outline briefly. Before I do, please remember that this posting (and all my postings) are not legal advice and you should always consult with an attorney before taking action that affects your legal rights.
Now then, let’s get into a bit more detail.
First, NDAs can be mutual (both parties are restricted from disclosing protected information – also known as a two-way NDA) or unilateral (only one party to the agreement is restricted from disclosures – also known as a one-way NDA). One common form of an NDA is one between an employer and future employee, which is usually a one-way agreement that prevents the employee from using or disclosing company information, especially for her own benefit or the benefit of a competitor or other third-party. A similar agreement would work for a business that is about to hire independent contractors or vendors.
Second, NDAs typically have provisions for some or all of the following topics:
1. Who are the parties? (see my previous post on this subject – precision on this is critical to the effectiveness of your agreement)
2. A clear description of what kind of information is confidential (be comprehensive, and include items such as customer lists, financial information, intellectual property, etc…).
3. What is excluded from the definition of confidential, which usually includes information revealed prior to the agreement, public information, and any information subject to disclosure under government order (e.g. Homeland Security) or court order (subpoena, or otherwise). This last item is critical, because you don’t want to be found in breach of an NDA by complying with a government or court order. Such orders should always trump the obligations of an NDA, but they only will if the NDA specifically carves out those potential scenarios from the definition of confidential information or from the obligations of the recipient.
4. What is the purpose of the disclosure and what use is permitted? The information should not be used for any other than the stated purpose.
5. When does the NDA expire and how long do the obligations exist even after expiration or termination (if at all)? Make sure that you consult with an attorney in your jurisdiction about this, because in some states, an indefinite time period in an NDA might render the agreement unenforceable.
6. What are the legal remedies in the event of breach (usually, you would want the ability to get a temporary restraining order or injunction, as well as money damages)? Here, you would include language to say that both parties agree that a disclosure would cause immediate and irreparable harm to the non-breaching party, and that injunctive relief is the appropriate, immediate remedy to mitigate further damage.
7. What are the obligations of the recipient of the confidential information? This typically requires the recipient to only use the information for stated purposes and to use reasonable efforts to keep the information confidential and secure. “Reasonable efforts” means taking the same care as the recipient would use to keep its own confidential/proprietary information secure.
8. When, if at all, is the recipient of information required to return any materials provided by the other party (often at the termination of or completion of the relationship)?
There you go. These are some of the basics about NDAs. Of course, consult with your friendly, local business attorney to determine which choices to make to best protect your idea or business.
For the record, I personally wouldn’t begin developing a business idea or share details about my budding idea without an NDA. And most people are more than understanding about signing them. The only exception might be in the Venture Capital world, which goes beyond the scope of this posting. Maybe there are some other arenas where some of you have found that NDAs are not considered acceptable or welcome?
I hope some of you will share with us your stories about how NDAs have been useful or not so useful in the development, operation and protection of your businesses. Maybe some of you have had to take legal action to enforce one, and if so, how did that go and what provisions proved to be (or would have been) most useful in that fight?

January 21st, 2009 at 5:19 pm
I, personally, have had to sign a number of NDAs, but I have never really been affected positivity or negatively by them. I guess I have a neutral outlook on them.
January 21st, 2009 at 5:31 pm
Well, that is certainly better than having been in a dispute over one. Glad you haven’t had any negative experiences with them. I’ll look forward to what others have to say about this as well. Thanks for your post, Timothy.
January 22nd, 2009 at 12:12 pm
I would think that they could be useful but it would really depend on the nature of the business and the importance of trade secrets.
January 22nd, 2009 at 3:36 pm
Hi Jessica,
I have an idea for a web based business and I am currently interviewing web developers. My website is a pretty simple twist on the review website genre…no proprietary software or any new earth shattering new software. Money is tight so I haven’t contacted an attorney yet. Can I use a standard boiler plate NDA found on the web or is it always advised to get a customized NDA from an attorney?
January 22nd, 2009 at 4:15 pm
Ron,
I think that a boilerplate NDA is a fine place to start for most startups. Make sure it has at the very least provisions dealing with the topics addressed above. But I think it is always best to get a customized approach to your business needs, just to be sure you are fully protected. Attorneys have a lot of schooling and years of experience that enable them to know quickly what you need and why. As much as our culture values the quick and easy solution, the value of what a good attorney brings to your business should not be underestimated. That said, I don’t think you have to spend thousands of dollars to get useful feedback from an experienced business attorney. Download a boilerplate form, tweak it based on the topics above and then hire an attorney for one hour of their time to review the contract and give you a revision. It would be money well spent and then you will have the peace of mind that your NDA is customized for your situation. Best of luck!
January 22nd, 2009 at 4:24 pm
Sounds great. Thank you!
January 22nd, 2009 at 4:39 pm
I also wanted to respond to Nikki’s comment. Remember that NDAs are not used just to protect trade secrets. For example, what if you had an employee or contractor who worked for you as you developed your business and as that business became profitable? Then, one day, she up and left, taking her files and knowledge about your business practices, financials and client relationships with her as she took up her new position as the head of sales for your main competitor. Wouldn’t you want to be able to prevent that? I sure would. And NDA is a way to protect all non-public information that she would be privy to as your employee or contractor. (Another good tool is a Non-Compete Agreement, which would also protect you in this situation.) NDAs protect all of your hard work developing a business, even if you don’t technically have any real trade secrets at all. And just the fact of having an NDA that you make all employees, contractors and vendors sign creates a disincentive for those individuals to share non-public information about your business, because it sends the message that you take your business information seriously.
January 22nd, 2009 at 6:09 pm
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January 23rd, 2009 at 10:41 am
Not all NDA’s are created equal. Make sure you can agree to the terms before you sign and always read the fine print.
VBP
January 23rd, 2009 at 11:23 am
As a consulting company we require all our clients to sign an NDA because we are divulging a large amount of intellectual property. We have been burned in the past by one client before we started using an NDA. The client was revealing way too much information about our process and work to others in the community and it turned into a big issue. In the end we had one client, but were actual giving advice to half a dozen. Protect yourself.
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January 29th, 2009 at 1:05 pm
Thanks for the article - very informative. What about working with staff at SBA’s and business incubators - when you are initially presenting ideas to them for development help do you need an NDA?
January 29th, 2009 at 6:18 pm
My employees and I recently had a heated discussion about what constitutes “intellectual property.” We provide entertainment for corporate events, and submit proposals to clients containing our ideas for using various performers. The employees wanted to admonish the performers we hire (sub contractors) from facilitating the “unauthorized use of our work.” I said the performers would have no way of knowing where an idea came from, and in our industry, ideas float around all the time. The performers do not see our proposals, only the clients do. For example: a client might see something cool in North Beach, like a certain kind of living statue, then ask us to make a similar one. We have very few costumes or concepts that have not been done before. I said that an original script, or a character we named and branded, with a copywright, would be the only possible example of “intellectual property.” Should we be using an NDA with clients regarding our proposals? (Sorry if this is a confused question.)
February 8th, 2009 at 10:25 pm
Excellent article. I am working on several new business ventures and this is definitely one more thing I MUST get in order. This will become part of my contract package.
Thank you.