It’s very easy to track traffic to a website from articles and PR. Sign up for a free Google Analytics (GA) account. Then, using their URL builder tool, create a unique URL (link to your website) for each campaign, media, and ad or article.

Have your webmaster create a redirect for each url to make it look pretty in your article, ad or PR. Then publish the unique url in your article, PR, or ad.

This sounds complex but it really is very easy. Once you have this in place you can go to GA and check your statistics.

If you have leads call you or email you ask how they found you and record it with their contact details.

Ultimately you need to track sales by source no matter what tool you’re using. You can easliy track sales and ROI by traffic source.

This works both online and off.

If you don’t have a website skip the GA part and assign a unique code to each media, ad, and article combination.

When you get a lead or sale, make a record of that code with the contact details.

Hope this helps.

Thank you,

Shirley