Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire.  Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace.  Needless to say, knowing how to reach this key demographic can give your [...]

Here’s an excerpt from Sam Carpenter’s book Work The System: The Simple Mechanics of Making More and Working Less…       

Eight years ago, in the depths of my workplace chaos, I was also dealing with a very sick body and an exhausted mind. I was delirious during the day and couldn’t sleep at night. My doctor had [...]

As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email receivers can play a huge role in your overall sending reputation.
 In order to leave a good impression with gatekeepers [...]

I am now in the process of designing and costing my first collection.  Originally, I had wanted to offer an upper moderate priced collection of women’s clothing using natural fabrics.  Well, I have found the numbers just don’t make sense.  I started to question my desire to use fine fabrics such as silk and linen and [...]

Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you!
Toxic communications and people can be detrimental to your health and hurt your business. Without knowing it, [...]

Interesting article in the NYTimes:
Leave it to the Germans to combine livestock with lodging. In the last decade, hundreds of farms throughout Germany have transformed old barns and potato warehouses into heuhotels, or hay hotels, where guests spend the night on a bed of dried grass.
The eco-friendly hotels (no sheets to change) are cheap and [...]

Several years ago we had our house remodeled. Immediately after, we “flipped” another house. In both cases, numerous subcontractors, both experienced and inexperienced, did the work.�
Linda was the interior designer. I was the general contractor.�
In this world of framers, plumbers, electricians, roofers, and concrete specialists, there is an interesting commonality among inexperienced subcontractors: It is [...]

Home entrepreneurs are highly efficient people. They have to be; if they miss that mortgage payment, they lose the “home” part of that title.
We’re expected to write, edit, post, design, build, market, sell, and 2.3 gazillion other duties to get our business off the ground, or at least out of the guest bedroom. Oh, yeah, and while [...]

The market for buying and selling email lists has taken a dramatic downturn. According to the latest in Worldata’s List Price Index, the market has seen the biggest decline in over 20 years for the exchange of business-to-business and business-to-consumer email lists.
 So after all, why is buying or selling email lists against email marketing [...]

As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think - “Is that true?”
Beware of media opinions.
As many of you know, PR specialists carefully train candidates on what to say and how to [...]