Staying Connected by Using Surveys
Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers’ minds. Today I am going to discuss how you can leverage surveys to get the most information from your audience.
A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service. Often times a company is weighed down with negative comments, and very rarely hears the positive ones. A survey is an unobtrusive way to reach out and get an objective opinion about your business performance.
Before creating a survey, ask yourself, “What are the goals for this survey?” Spend time examining what you would like to achieve. After your objectives are in place, you can begin to segment your email lists to get the best results. For instance, if you run an apparel shop, you would probably want to segment your lists and target your surveys based on your customers’ geographic location and the appropriate apparel for that area (i.e. customers in Alaska would be more interested in cold weather clothes).
Thanks for reading, I will be back soon to discuss more tips on email marketing.
Cheers,
Ryan Allis
October 30th, 2008 at 1:38 am
Ryan,
Here is something for you to review and possibly write about on the old staying connected gig!
Listen to this short online presentation. Thank you.
The presentation is about 25 minutes long, and very informative. It starts the old thinking “outside the box” as they say!
Link:
http://www.bccpresentation.com
If you would like to sit in a live webinar presentation, in the comfort of your home or office, please contact me,
I will send you our schedule and the link. This webinar has a live chat feature to handle your questions.
This is newest of the new technologies, in the IT industry and see if you or persons you know could benefit
from our program.
Take your business to the next level!
Thank you for your interest;
Respectfully,
smittyspl2@yahoo.com
November 8th, 2008 at 12:55 pm
I like the idea and I’m working like a sles rep in local company selling reverse osmosis sytem for wter purification in my country please help me in the type of questions I can use to know why people buy this system so that I will tailor my sales presentation on those.
thanks