Managing Your Sending Reputation
As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email receivers can play a huge role in your overall sending reputation.
In order to leave a good impression with gatekeepers such as (ISPs), double check your lists for valid email addresses and make sure your audience is comprised of people who have agreed to sign up for your newsletters. This will ultimately reduce your complaint rate, eliminate red flags, and decrease your chances of being labeled a spammer.
Another smart tip in maintaining a positive sending reputation is by using one IP address. Spammers often change their IP addresses to avoid being tracked down. By keeping your IP address consistent you are less likely to attract your provider’s attention to your messages.
If you use iContact as your primary email marketing service, we have active relationships with all of the major Internet Service Providers. If there is ever a case you believe your email campaigns have been flagged, you can contact Customer Service and they can help you sort out the issue.
Have a great weekend and I will be back next week with more tips on email marketing.
Cheers,
Ryan Allis
October 27th, 2008 at 10:02 am
This is hilarious and it is obvious the author is misinformed of what really gets mail delivered, based simply on the fact that the last two paragraphs are contradictory to the iContact service (they use rotating, shared IP addresses) so your reputation is only as good as the worst sender on the network. Additionally, having a relationship with an ISP isn’t going to get messages delivered, the foundation of this as of 10/27/08 is custom DNS with authntication for SPF, DKIM and Sender ID along with a dedicated IP address. Plain and simple. And that’s just the beginning.
Ryan is obviously misinformed by the company that employs him.
October 27th, 2008 at 6:38 pm
What?? ISP’s have nothing to do with deliverability! This is horrible advice. JD has it right (and there is much, much more to it as well).
Laughable.
October 27th, 2008 at 6:51 pm
JD, having good relationships with the ISPs, a good historical IP reputation, and ISP feedback loops is in fact absolutely critical to getting good inbox deliverability. ISP have a tremendous amount to do with deliverability. You are correct that you also need to have a number of technical items like SPF and DKIM set up correctly. Using a service like iContact ensures this is done properly for you so that you can focus on creating great content and increasing your sales.
Cheers,
Ryan Allis, CEO
iContact