Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

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Welcome to the Monday Morning Memoir September 22, 2008.
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I have been thinking about the organic process of product growth and brand identity.  While I was working on my MBA the professors would teach that every company knew what their product and brand identity was at the startup phase of the company.  What’s interesting about my [...]

Hi gang,
eBay’s had a tough week.
Not that it hasn’t been a tough week in general.  Lehman’s gone.  AIG is getting bailed out (I bet that makes Lehman happy - if they would have waited 3 days, maybe they could have received part of the $600 billion the gov is forking over to save the economy).   [...]

Being an expert at placing products into retail…trust me when I say even in economic hard times….stores are still buying, and entrepreneurs are still selling.
I revisit the point that in these unsure hard times, if you have a product that people really need, they are going to buy it, no matter what. People will always [...]

A common problem that email marketers face is the lack of a fresh approach to each of their email newsletters. More times than not, the focus lies on the quantity rather than how the information is presented. Below, I have included a few content approaches to improve your next newsletter.

Case studies- Develop a case study [...]

I recently had the opportunity to attend Milano Unica, the premiere textile show in Italy. It is an exhibition of European textile manufacturers and is the unification of five previously separate prestigious Italian textile fairs; Idea Como, Idea Biella, Moda In, Prato Expo and Shirt Avenue. Each show is known specifically for a [...]

For years, a nagging problem in my small business, Centratel, was the time and effort it took to pay the monthly bills. The process did nothing for the bottom line and each month required 10 to 14 hours of my time to process 60-80 payables to various vendors. I wrote the checks, entered the transactions [...]

On Tuesday, I left off telling you about the sharks I encountered while scuba diving. Well, after a brief, “stare down” with the sharks, I headed towards the cave opening and left their home.
It was nerve-wracking, but it was truly the most exciting dive I’ve had so far.
In fact, after the initial nerves subsided, all [...]

Earlier this week I attended the International Franchise Association’s 9th annual Franchise Appreciation Day in Washington, DC. Over 500 people, franchisors, franchisees and industry suppliers, gathered together to discuss the current economic and political picture and visit Congressional men and women to present their views and stances on the major political issues facing small businesses [...]

A few weeks ago, I discussed the importance of building great customer relationships. In this blog post, I would like to expand on the topic and focus in on how to keep customers within your reach, while steadily increasing your return on investment.
According to this year’s Email Marketing Census by e-consultancy.com, retention makes up a [...]

It’s about 4:30 a.m. on Tuesday morning, and I’m recovering from a much-needed vacation. Right now, the jet lag is killing me.
Yes, I’m one of those people who usually need a “vacation from the vacation.” But it’s worth it!
A vacation gives you time to rest and relax, but it also provides the opportunity to try [...]