Company events
As a business owner or entrepreneur, one of the best things you can do for your company is to host an event in your local community. We’ve spoken a lot about getting your business’s name out in the online marketplace and in print, and nothing generates buzz like a well-organized event. You can also personally generate excitement about a big event through your email marketing campaigns.
Organizing and coordinating a large-scale event can take several months, and cost a significant amount in terms of resources. However, the potential benefits can be widespread and long lasting. If your business has a small staff, or if you are the only employee, you may want to consider hiring an event planner that is familiar with the venues and vendors in the community. These people may already have contacts in the press and will be able to help you get the word out to the community about your event.
You can utilize your email marketing campaigns to create a guest list for your event. In a previous post, I explained how to use a basic Sign-up form in iContact for people to sign up for your events. To review this post, click here.
In the past, company events for iContact have allowed us to reach a much wider audience in our community. Events are a great way to show your community involvement and to build new relationships with potential customers. If you plan on hosting an event in your community, make sure to invite other business owners and entrepreneurs in your area, or partner with them to further increase the scale of the event.
iContact held its 5th Anniversary celebration on July 18, and we’re looking forward to hosting many more in the future. I hope you have a great weekend, and I will be back next time with more email marketing tips and advice.
Cheers,
Ryan Allis
August 8th, 2008 at 4:52 pm
Ryan,
You are exactly right on the money with this. I run an e commerse site http://www.thebridesmaidparty.com and just opened up a bridal boutique http://www.bridalstockexchange.com. We are a company about giving back and making a difference. We had planned a Military Event close to Independance Day and invited the Military Brides in the area to come and pick out a Free Wedding Gown. This took months of planning, organizing with other vendors, but, it was all worth while. We did something good for the community and benefited from the press picking up our generosity. I believe that all businesses should take a stand in giving back within their community.
November 20th, 2008 at 2:20 am
In conjunction with e-mail marketing campaigns, you can use an online event registration toll such as http://www.rsvpBOOK.com to invite, register, and manage your attendees. Using a few simple wizrds, you can create surveys, sell tickets, create sessions, and create and share reports of all kinds. If you are an event planner, rsvpBOOK.com will save you hours of time and hundreds of dollars by streamlining your event administration.