Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

In my previous blog post, I went over the importance of having good subject lines to avoid having your email messages flagged as spam. Today, I will discuss the question of whether to use or not use backgrounds in your email newsletters.
When you are in the process of creating your newsletter, you will usually [...]

Jeff and I had the pleasure of keynoting at an entrepreneurs’ conference in Green Bay, Wisc., yesterday. We were struck by how committed they were to fostering startups and growing the small business community.
Met some great entrepreneurs, including Thomas Sausen of www.bonewerksculinarte.com, a really cool gourmet sauce supplier to restaurants. Of course, he showed up [...]

Hi gang,
So, this is life here at SUN.   First,  I write a blog about eBay vs. Amazon.  Next, Rich calls and we do a podcast about it.  Then yesterday, I get a call from Fox News and they say “How fast can you get down to the studio? We want you on national TV tonight [...]

Hi gang,
Boy, do I love to podcast with the Sloans!  Our latest effort appears here:
eCommerce Tips
To briefly summerize this,  I was asked to give 3 gems of wisdom in deciding your online attack.  Here they are:
1.  Decide where your product will sell for the most money.   There are unbelievable differences in selling price across ecommerce [...]

In the last post, I covered the cleaning and maintaining of your contact lists to help maximize the deliverability for email newsletters. Today, I will review the importance of good subject lines in your email messages. 
Have you ever received an email from an unknown source with a subject line that says something like, “SALE SALE [...]

Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers?
It’s simple. Do what Patagonia does.
Here’s a quick, real-world experience I just had and it blew me away and made me a Patagonia loyalist for life.
Background: I bought a shell jacket from a local [...]

We're going to be sharing tips filled with the secret sauce for success at a city-wide event taking place in Green Bay, WI, this week.
Here's a link with information about the event:
It's always a blast for us to meet you in person and perhaps (for those of you nearby) this is an excuse to get [...]

Last time, I talked about the benefits scheduling your email newsletters for future delivery. Today, I’m going to talk about properly maintaining your email contact lists.
Cleaning and maintaining your email contact lists maximizes your company’s potential of having your email newsletters reach your customers on a consistent basis. This gives you the possibility of [...]

I recently received an email from Guy Kawasaki about Nononina’s new venture, Alltop, and specifically the Alltop Small Business Section. Alltop is a collection of stories from "all the top" sites on the web in a single-page aggregation. The small business section includes links to sites like Escape from Cubicle Nation, Fast Company, Inc, and [...]

Hi gang,
Well, this is a day for the record books!  Today, eBay launched all of it’s fee structure changes.Â
Gallery is now Free!
My fees went down!  No wait, they went up! No wait, they…er, what kind of seller am I?  Carry the one…times 12%…did they go up or down?!  Ummmm…
Media sellers get their own very special [...]