Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Archive for August, 2007

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I recently read a case study on Marketing Sherpa about one of the
most successful product releases in Trek Bicycle's history. The company
released the product after a multi-channel, web-based
marketing campaign. The culmination of the campaign was a single
well-crafted, perfectly-timed email.
The article talks about how the marketing team at Trek Bicycle hyped
the product release using  web-based communications. Some important
notes [...]

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For Americans, as we approach another national holiday that meant something at one time, but is now just an excuse to eat large quantities of trans fat-laden foods and drink impenetrable sums of beer, I pose the question: When will this country’s fastest growing occupation be honored with its own holiday? In other words, when will there [...]

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Don't think because you are "just an eBay business" that you don't need to develop your company into a recognizable brand…
One of the most challenging things about operating a business on eBay is that there is such a low barrier to entry. Easy to get started, hard to keep others from doing the same.
Building a [...]

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During your first year in business you must continually work at perfecting a subtle, yet critically important game of projecting an image for your new business that says: “I’m established”, “I’m experienced and connected”, and most importantly, “I’m successful”.
Most of our start-up clients in our Virtual Incubator Program are solo owners, many running their new [...]

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If you cruise around Startup Nation’s forums, you’ll probably find folks wondering how to deal with the challenge of running a home business in almost total isolation. Being a solo artist among bands of company men and women isn’t easy. It’s true, the home bizzer has no company picnic, no chats around the water cooler [...]

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For all of my friends and the StartupNation community members looking for inspiration, here’s some to get the week under way:
(Reprinted from an old Wall Street Journal ad i’ve saved for years and found when I was cleaning out the garage today)
If you sometimes get discouraged, consider this fellow: He dropped out of grade school. [...]

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Do you like fudge? Chocolate? Peanut Butter flavor? Maybe, Pistachio? Or, how about Mint? Well you’ll be happy to know there’s an island in Northern Michigan called "Mackinac Island" (pronounced "Mackinaw", don’t ask me why) that has one small village on it, with one main drag where they serve over 10,000 pounds of fudge to [...]

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I get a lot of e-mails and messages from all of my Startup Nation fans asking for advice about their home businesses and about situations that are relevant to entrepreneurs. Here’s one:
Dear Stella I went into business with my brother, but, he tends to arrive at the wrong decisions, i.e. the decisions that are opposite [...]

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We often say around here that entrepreneurs–especially home-based entrepreneurs –aren't after money first and foremost. Instead, they're seeking control, being their own boss, setting their own schedule, and yes, in that mix, making money.
But there's a fracas in the StartupNation forums right now where people are debating the merits of making less money but gaining [...]

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Since I set up my home office, I still like to e-mail my former cubicle inmates, most of whom are pretending to be working. I confess: I miss a little of the office prattle. When I crack jokes in my e-mail with one friend in particular, she’ll respond with “lol”. That stands for “laugh out [...]