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Cool Company of the day: Foot Petals

Written by: Rich Sloan March 3rd, 2006
          0 votes

This one was recommended by a StartupNation community member with sore feet apparently - a problem a lot of women (and men) deal with.

The Cool Company of the day is Foot Petals, the brainchild of Tina Aldatz, who experienced the proverbial "necessity is the mother of invention" phenomenon. The product line is Tina’s invention - an unobtrusive pad you stick inside your fancy shoes to make each step a little softer on the feet.

You might think, "with Dr. Scholls out there, how can there be any opportunity?" But Tina knows the answer to that question - improve the product and target the product for special kinds of uses such as high-fashion women’s shoes. and EUREKA!

What makes this company cool in large part is the simple fact that Tina DID IT! Unlike so many people with a practical, appealing idea that solves a real problem, Tina actually took the key steps to start up. And what a success she’s become.

Foot Petal’s "cool factor" is amped up even higher by Tina’s celebrity marketing efforts. People like Teri Hatcher and Angela Bassett not only using the product but putting their mugs on the Foot Petals site, the shoe pads become the "cool" thing to have…

Want to create a very cool company and get your product onto 2000 retail shelves? Need the courage to say, "I DID IT"? Look no further than Tina Aldatz’s Foot Petals.

Posted in Public Relations (PR)
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Comments

  1. Allyson     Says:
    March 3rd, 2006 at 3:35 pm

    I love this product!!! Just when you ask yourself what kind of new product can possibly be introduced to the market that hasn’t been already … one comes along!

    I fist saw FootPetals in a vintage store in San Francisco months ago and regretted not buying them each time I put on ‘that pair of shoes’. Last week I finally purchased my first pair at Nordstrom and I love them! They make all the difference - no more sore feet.

    Love the comparison to Dr. Scholls … I must say FootPetals has amazing packaging and a super cute web site. I love the branding they have done. Once you see the pink petals on the package, you will never forget them. Branding does make all the difference!

    Love this ‘cool company’ post … can’t wait to see what kind of company is featured next.

    Any chance you can get her on your radio show/feature her on the site so we can hear how she did it? Inquiring entrepreneurs what to know!