Entrepreneurship runs in the family blood!
While we "Sloan brothers" have usually been the ones in our family to be recognized as ‘the entrepreneurs,’ now there’s a new force on the scene…
Her name is Julie … and… she’s our middle sister. That’s right… and watch out! Just a few short months ago, she, like so many thousands of others who’ve had a "great idea," had her own ah-hah! moment. But unlike so many thousands who stop there, Julie went on to create a real business opportunity.
With a teeny budget, she started sewing together prototypes of her fashion accessory concept and showed them to friends for their opinions. The reactions were unanimously positive.
She was able to test market her product at a local Chicago-based retailer. She learned a ton more about her product through their feedback.
Now, today, with her great instincts, once-upon-a-time marketing experience, and support from her husband and children (and her brothers, of course), Julie has gone live today with her website, CuffLuvStuff.com. How thrilling!
Julie,
The popular online fashion newsletter, Daily Candy, featured her today, impressed more by the product than the business achievement, but that’s great visibility for Julie.
For those of you with a great idea, Julie’s story should inspire and empower you - it proves that you CAN take an idea from nothing and make it into a viable business concept in just months.
Want to hear directly from Julie how she did it?
February 7th, 2006 at 3:39 am
Hi,
I would love to hear how she did. The product is fabulous.
1. How did she get it manufactured?
2. What research did she undertake to know that the product was a desirable, viable product.
3. Who did the work?
4. How did she market?
Thanks!
Suzanne
February 9th, 2006 at 11:43 am
suzanne,
tune in to this weekend’’s radio show and we”ll be sure we ask julie these questions.
you can also call in to the show using our toll free line: 866-55-START
julie’’s made progress even since the posting of this blog entry and you”ll hear about it on the show!
-rich
February 14th, 2006 at 11:01 am
I thought JUlie sounded familiar. You guys didn”t tell us she was your sister when she called the show last November to talk with Sara Blakely.
February 14th, 2006 at 9:51 pm
steve,
she was definitely in stealth mode… just getting her feet under her and now she’’s UNSTOPPABLE!!!
thanks for listening so much and so closely!
-rich