A business practice we admire - Classy Follow Up
As you know, we’ve been blazing trails all over the country on our book tour.
Along the way, we’ve been reminded of a business practice we recommend you consider adding to your mix. It’s a really simple one.
We call it, "Classy Follow Up."
After our recent Denver appearance, we received the kindest correspondence from the organizer of our event there–Tami Door (she works with the Downtown Denver Partnership).
It wasn’t an email, which would have been buried in with 100s of other emails. It wasn’t a phone call, which would have been great, but, still, nothing special.
Instead, Tami sent us simple, genuine hand-written notes. We’ve kept them on our desks for over a week now and we’ve reread them a number of times.
Yes, it’s an ‘old school’ approach. But connecting and communicating shouldn’t just be about efficiency. Her classy follow up has made an impression on us that has us thinking about her, about Denver and about doing something again with that great community in the near future.
If you want to make an impression on someone you’ve met, try Tami’s technique. Make the effort to write a personal note. Classy follow up can put you in a class of your own.
-Sloan bros
P.S. By the way, if you don’t like the taste of stamps, use a sponge!
June 7th, 2005 at 11:08 am
I have to agree with you guys. With everyone moving online email is so easy to use, but it is also so easy to ignore. I don’t know of anyone that ignores their mail when they get a personalized card or letter. It says a lot about the person that took the time to send it to you.
Sometime you have to stick with the tried and true. Send flowers. Pretty hard to delete them.
A thank you doesn’t have to be much but it should be personal.
Lee Judd
[link=http://www.knifespace.com' target='']Hunting Knives[/link]
June 7th, 2005 at 5:13 pm
thanks for backing us up on this ‘tried and true’ practice, Lee!
we recently sent flowers to one of our business partners and we like that classy move too!
a thank you note speaks volumes, but if you want to take it to a higher level of impact, another thing you can do is send someone tickets to an event, or a coupon for a massage, just to show how much you appreciate them.
they won’t soon forget you!
-Sloan bros