Dear StartupNation : I’ve built a darned nice website for my new business that cost us a few bucks. But sometimes I still feel like we’re almost invisible. How can I pull more traffic and prospects? I’d like to see better results from our internet investment!
For a new business - heck, for any business - visibility is vital. If prospects don’t know who or where you are, you’re sunk. A well-done website offers great potential for boosting your business visibility. But with a zillion sites vying for clicks, it’s easy to get whooped in the website visibility derby.
Search engines are your secret weapon and a key to internet success. Every day, millions of people use search engines by typing in words or phrases to describe what they want. If your name pops up in the results list at Google, Yahoo!, MSN, Ask or any of dozens more like them, the benefits are golden.
The art of making that happen is called search engine optimization (SEO). SEO is all about increasing your online website visibility by creating just the right keywords to describe what you offer, organizing your site to capture search engine attention and building good links to your site from reputable sources. You can do much of this yourself, or seek help from one of the SEO services catering to small business.