StartupNation Blogs

In the time it takes you to shop at your local grocery store, you could implement simple and easy changes to your website to make it stand out from the crowd.
Online competition is fierce. Consumers and B2B (Business to Business) buyers have many choices. Checking out your competitors is merely a click away. So it’s [...]

You put a lot of time and energy into your website so that it represents your business in the right way. Sometimes, though, it can be too easy to focus on the technical and visual elements of a site before realizing that it’s just not conveying a warm, human feeling. Sometimes, a business website can [...]

Innovate or die.
OK, it’s not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another.
Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music industry.
The problem [...]

You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes.
Given that an easy-to-use website is one that is much more likely to generate sales for your business, it would behoove you to take 30 minutes out of your [...]

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind.
Are you guilty of these three Web site sins?
1. Visitors can’t get the information they need.
This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, too many keywords, [...]

When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site.
Good website navigation leads to new customers and increased conversion rates. Poor website navigation causes frustration and anger. Which do prefer?
So, in the spirit of creating many happy site visitors and [...]

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading to a better experience for the site visitor and more revenue for you.
Make the Product Stand Out
Designate an area of [...]

A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash, for example), or the number of pages of the site.
What is ultimately important to focus on, though, is your website’s [...]

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made?
June and July are great times of the year to review and evaluate your website’s performance, and to give your [...]

The home page is typically where most site visitors will enter your website.  It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s face it – your home page is one of the “Money” pages on your website, so it better be effective.
Therefore, [...]