StartupNation Blogs

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site:
1. Target the Weekends
The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by publishing and [...]

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands for Business, Technology and Sales.  The BTS Blog is dedicated to discussing startups, business trends, bootstrapping, tech companies, sales and [...]

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind:
1. Keep it professional.
Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. Your followers [...]

When you’re on a bootstrap marketing budget, you can never have too many friends in media.  If you don’t have those connections now, there’s still hope.  You just might be able to win a few new media friends with the social media darling, Twitter.  Twitter has been a favorite of the media and public relations [...]

If you are using Twitter, you are “following” a number of Twitter feeds as well as being “followed” by a number. The more you use the service, the more you probably start liking certain feeds and paying closer attention to them. In a sense, you start becoming attached to them.
All of this is great, but [...]

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

So I’ve spoken briefly about Twitter in the past. I am still observing the form to understand its place in the overall ecosystem of social networking…and I heard recently that Strunk & White just released a 50th Anniversary Edition of the Elements of Style. To me, it was the perfect collision of old and new…and [...]

If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on “GARD” for media opportunities that can catapult your brand to the next level.
In this video, I explain the “do it yourself” system that has helped me garner media features from such outlets as USA Today, E! TV, [...]

The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet.  According to a Universal McCann 2008 study, 272 million people are using social media.  Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies [...]

Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]