StartupNation Blogs

I hope everyone had a great and relaxing Fourth of July weekend, and that you are gearing your business up for the second half of summer. Over the course of the summer months, at least in the United States, millions of people go on vacation, take a break from work and travel away from home. [...]

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those businesses that send out commercial emails, and to cut down the on volume of spam through the U.S. As ethical [...]

I’ve spoken at length about what to say in your email messages to make your company more attractive to your potential customers. I have also discussed ways to improve the look and feel of your messages to give them a more professional appearance. These best practices will help you maximize your email marketing campaigns, raise [...]