StartupNation Blogs

Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog.
Well, if you have a blog, or are wondering if you need one, you may have these questions:
• What’s the point?
Before you start writing, figure out why you want to have a [...]

This video does all the talking…

http://www.youtube.com/watch?v=sIFYPQjYhv8

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To make sure you’re leveraging this trend to its fullest, be sure you check out StartupNation’s new e-Report:
Blast Through the Recession with Social Media, Mobile Marketing & More

There are certain level points and junctions in business and the social media revolution we are in the midst of is one of those. [...]

Do you really need a newsletter? Well, if you don’t have one, you are missing out on a cost-effective way to attract new business and provide loyal customers with valuable information.
Here’s how it works it three simple points:
1. Think about what your customers want.
How you can provide your customers with new and worthwhile information?
How can you [...]

Just wanted to send a quick reminder to everyone regarding the use of vanity usernames on Facebook.  As of June 13th at 12:01am EDT you will be able to create a vanity username for your Facebook profile or fan page.
Image via CrunchBase
This is TERRIFIC NEWS and will undoubtedly help with SEO ranking, name recognition, and [...]

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an [...]

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:

Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?

Early on when transactions had no costs, doing [...]

Today’s post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don’t want to start leading customers down a path if you don’t intend to commit to communication in a social world.
1)    Ask yourself, do your customers and the influencers in your [...]

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

Ever thought about writing like you dress in your online communications?
I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I generally [...]

The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet.  According to a Universal McCann 2008 study, 272 million people are using social media.  Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies [...]