StartupNation Blogs

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open.
Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]

The phone is not ringing and crickets are chirping.
That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in.
I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, they [...]

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales:
1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here.
2. Check out the free, PR Newswire/StartupNation [...]

On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at www.smallbusinessprof.com, founder of ProLine Communications, and the author of the new book, “Birthing the Elephant.”

If you’d like to approach Bruce to get some publicity for your business, here are his words of advice:

What is your pet [...]

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:
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How are you marketing and promoting your book?
The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. However, I have [...]

Recently, I was contacted about a new book on entrepreneurship. This wasn’t that newsworthy, but then I found out that the author is giving all of the profits to charity.
In today’s tough times, it’s nice to hear that people are still doing positive things so I contacted the author, Jon Gillespie-Brown. He had some [...]

While we’re waiting for the election results, I thought you might like some good publicity advice.
Well, I recently I caught up with Penelope Trunk, author of Brazen Careerist: The New Rules for Success and career columnist at the Boston Globe. As a fellow entrepreneur who founded three companies, Penelope has some great tips to share. [...]

Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you!
Toxic communications and people can be detrimental to your health and hurt your business. Without knowing it, [...]

As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think - “Is that true?”
Beware of media opinions.
As many of you know, PR specialists carefully train candidates on what to say and how to [...]

With all the negative news about the economy and world events, it can be easy to get stressed out - fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly.
As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are my [...]