StartupNation Blogs

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:
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How are you marketing and promoting your book?
The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. However, I have [...]

Recently, I was contacted about a new book on entrepreneurship. This wasn’t that newsworthy, but then I found out that the author is giving all of the profits to charity.
In today’s tough times, it’s nice to hear that people are still doing positive things so I contacted the author, Jon Gillespie-Brown. He had some [...]

While we’re waiting for the election results, I thought you might like some good publicity advice.
Well, I recently I caught up with Penelope Trunk, author of Brazen Careerist: The New Rules for Success and career columnist at the Boston Globe. As a fellow entrepreneur who founded three companies, Penelope has some great tips to share. [...]

Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you!
Toxic communications and people can be detrimental to your health and hurt your business. Without knowing it, [...]

As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think - “Is that true?”
Beware of media opinions.
As many of you know, PR specialists carefully train candidates on what to say and how to [...]

With all the negative news about the economy and world events, it can be easy to get stressed out - fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly.
As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are my [...]

On Tuesday, I introduced you to fellow entrepreneur Jill Exler. When Jill had a challenging time publishing her own book, she decided to create a business to help others.
Today, self-published authors can sell their books at www.jexbo.com, and readers can find unique books and communicate directly with authors.
Jill used publicity to help start [...]

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out:
http://www.helpareporter.com/
By simply registering your name, e-mail address and company name on this site, you’ll get access to some great reporter requests.�
Peter Shankman, a publicist who [...]

Summer is finally here, and it’s a great time to review your PR Plan for the busy months ahead.
What? You don’t have a plan-of-action for your upcoming publicity activities?
I hear this from a lot of entrepreneurs. But it is really worth the time and effort.
After all, how are you possibly going to achieve [...]

Tips for using the “power of the press” to increase sales, awareness and credibility.