StartupNation Blogs

It seems logical the manager’s total efforts should be focused on the product or service itself; that all energy be directed to the work that must be done, the customers who must be found, and the money that must be made.
And this is the problem! Focus entirely on these tasks without an overall strategy of [...]

“Why? Because I’m the mommy and I said so.”
- Anonymous mommy
Do it now and let’s get on with whatever is next!�
Point-of-sale is a phrase taken from the cash register industry. It describes action “where the purchase takes place.” Consider the latest generation of cash register which instantly updates inventory and orders new product. Before the customer [...]

On Tuesday, Jared Tanner, the vice president of marketing at PrintingForLess.com, shared his suggestions about successful PR efforts.
Here is the rest of that discussion:
What advice do you have for small business owners who are looking for a publicist?
Look for one who is active, aggressive and who doesn’t take “no” for an answer.�
Many times, it’s [...]

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing.
With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing.
Plus, he managed direct [...]

The numbers are gloomy. Statistics show that of one hundred new business startups, eighty will be out of business within five years. Too often, the causes of these failures are recurring inefficiencies and their offspring: fire-killing and distraction. Most business owners wake up in the morning with only a vague sense of their ultimate, primary [...]

Most people have jobs, and as of this writing, there is not a general revolt against the concept. In any society, it is a revered position - one that carries a certain “it’s a good feeling to be part of the team” camaraderie. Whether a democratic or a socialistic state, it is understood that the [...]

Time and money wasted is time and money gone forever. And a waste of time and money means some other positive thing that could have happened, didn’t.
Apply a “Good Enough” rule to the Working Procedures in your workplace. Working Procedures are instructions that describe how the individual systems of the company or the job are [...]

In order to see how PR can truly help your new business succeed, I’ll be sharing some stories from our own StartupNation members.
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To start, have you met Janie Honeycutt of www.houseofjerky.net? Janie is an avid StartupNation member. She used the site to get valuable informatio to help boost sales for her beef jerky business.
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I recently got the chance to interview Janie about [...]

Maybe you enjoy working the long hours. Yes, staying late to work on a deadline project or to finish the twenty things on your task list probably makes you feel a bit nobler than your cubicle-mate (who jets out the door as soon as that wall clock strikes 5 p.m.). There’s a sense of pride [...]

Your employees are not mind readers or fortune tellers, and your business is not a free-form venue for experimentation, or a place where individual preference based on mood, time of the day, or random circumstance can rule the day. Your purpose and methodology must be clear, concise, consistent, and understood by everyone involved. Aim for [...]