StartupNation Blogs

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open.
Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]

In the process of promoting your products and services to potential customers, are you also promoting yourself?
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Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well.
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With this in mind, what kind of image [...]

On an earlier blog entry, I gave you this list of free, press-release posting sites, http://www.rembrandtwrites.com/FreePressReleasePostingSites.htm.
But are you using these free tools to build buzz and sales too?
Free Search Engine Optimization (SEO)
Add the keywords people search for online, and you can significantly increase site visitors and sales. And there are free services to help you [...]

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it.
Although copywriters may be expensive, they can help you:
- Optimize conversion rates;
- Build credibility;
- Reach targeted audiences;
- Increase search engine placements;
- Assist you with your overall, Web architecture; and
- Grow sales fast!
And even if [...]

Do you have a great idea for a product?
Check out the “light bulb” moment Grace Hvasta-Petrarca had when she was having lunch with her friend. Grace started looking for an all natural skincare product for her tween, and guess what happened? Good For You Girls, www.goodforyougirls.com, was born! Here’s what Grace had to say:

Tell us [...]

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands for Business, Technology and Sales.  The BTS Blog is dedicated to discussing startups, business trends, bootstrapping, tech companies, sales and [...]

Are you using SEO? In today’s economy, search engine optimization is a cost-effective way to increase online awareness and sales… fast. To find out more about this hot topic, I caught up with one of the gurus of SEO, Heather Lloyd-Martin, President and CEO of SuccessWorks Search Marketing,
http://www.seocopywriting.com. Here’s what she had to say:
Tell [...]

The phone is not ringing and crickets are chirping.
That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in.
I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, they [...]

I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you think this way too?
If so, you are missing out on a great opportunity.
How are potential customers going to find [...]

A few years ago, banner advertising was at the forefront of online marketing resources. As banner advertising rose to popularity, more and more business owners began to incorporate the costs of banner advertising into their marketing budget, enticed by the fact that they would be able to quantifiably track which ads their website visitors [...]