The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008. The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire. Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace. Needless to say, knowing how to reach this key demographic can give your [...]
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Working with the Big Boys
September 12th, 2008
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Landing a large account can be an exhilarating experience for a young company and you can’t help but daydream about the possibility of “overnight success”. Just around the corner… redemption for all those long hours spent fine-tuning your product, reciting your elevator pitch in the mirror, and packing orders until 2am. While getting an initial [...]
