StartupNation Blogs

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success!
But now, it’s time to prepare.
Why?
The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, and back-to-school activities, [...]

“Can you get me on Oprah?” That’s the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there is one thing you need to consider:
“Oprah” caters to a specific audience. Is this the audience you want to reach? [...]

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned quite a bit in the process.  One of the things that I have learned is that you don’t have to [...]

On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation in order to be successful.
And if you missed Tuesday’s entry, you’ll find the first two steps to start your own [...]

Tips for using the “power of the press” to increase sales, awareness and credibility.

I’ve talked to a lot of business owners recently who are seeing requests for information, incoming calls and in-store visits decline due to the economy.
As an entrepreneur, you’ve probably noticed this too. And it can be easy to fall into an emotional trap of negativity and disappointment.
If you are feeling this way, try to change your [...]

PR and copywriting tips to help your business increases sales, credibility and awareness!