StartupNation Blogs

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how “Indiana Jones,” “The Incredible Hulk,” “Iron Man,” and others have a lot to teach us about PR. For example:
1. Act Fast.
Super heroes think and act quickly to get results so the next time reporters contact you, give them the [...]

“Can you get me on Oprah?” That’s the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there is one thing you need to consider:
“Oprah” caters to a specific audience. Is this the audience you want to reach? [...]

Summer is finally here, and it’s a great time to review your PR Plan for the busy months ahead.
What? You don’t have a plan-of-action for your upcoming publicity activities?
I hear this from a lot of entrepreneurs. But it is really worth the time and effort.
After all, how are you possibly going to achieve [...]

On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation in order to be successful.
And if you missed Tuesday’s entry, you’ll find the first two steps to start your own [...]

Many entrepreneurs have told me recently that they want to use PR to build their businesses. But they feel frustrated because they can’t afford a publicist.
The good news is that you don’t need to hire a publicist to build buzz for your new business. Now, be aware that it is going to take time and [...]

Tips for using the “power of the press” to increase sales, awareness and credibility.

I’ve talked to a lot of business owners recently who are seeing requests for information, incoming calls and in-store visits decline due to the economy.
As an entrepreneur, you’ve probably noticed this too. And it can be easy to fall into an emotional trap of negativity and disappointment.
If you are feeling this way, try to change your [...]

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