StartupNation Blogs

If you want to get some new business, here are three quick tips that may help you boost your customer-list fast…
1. Make A List. Check It Twice.
Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business meetings, presentations, etc. Then, make a list.
Research each of these [...]

A recent survey conducted by StartupNation’s friends at Wakefield Research for Brother® International, http://bit.ly/cIsNF5, indicated that small business owners “believe that stockpiling their cash now is the best strategy for survival.”
The survey also revealed ways that small business owners plan to make their businesses more efficient this year. To find out more, I interviewed Bruce [...]

Once you do your research and contact media members with targeted pitches, there are several other things you can do to build buzz about your business.
As Step 7 in our “7 Steps to Successful Public Relations” at http://www.startupnation.com/steps/77/3856/1/1/public-relations-action-plan.htm states, it’s time to get the word out!
Here are some additional activities to add to [...]

After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media.
Introduce Yourself.
You can start with a press release announcing your new business and call or e-mail the appropriate media member with a simple introduction.
Introduce [...]

As an entrepreneur, you know you need to send out a press release to announce your new business, but where do you start?
Well, the good news is that it’s not difficult to write a press release. Here are a few tips to help you write your first press release from Step 5 of our [...]

Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need to know.�
What is a Media Kit?
A media kit is a package of information that allows reporters to get the [...]

Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step 3 – Develop Your Story Idea.
As a new business owner, it’s easy to rush through publicity efforts in order to [...]

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Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.”
“Who Ya Gonna Call?”

Once you have a PR Plan in place, it’s time to get smart with a good dose of research. In [...]

Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it doesn’t mean that you can’t get great mentions in big, media venues.
But how do you get started? Well, first you [...]

Want insider secrets from a highly successful entrepreneur on how to survive tough, economic times?
Well, today you’re in luck. I caught up with George Cloutier, owner of the highly successful business, American Management Services, http://www.amserv.com/, to discuss his new book, “Profits Aren’t Everything; They’re the Only Thing.”
Here’s what he had to say.
Tell us about [...]