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What story are you telling?

Written by: Christine Haskell September 9th, 2008
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In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”
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For nine weeks in a row a new billboard would appear in the same location, with [...]

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Posted in Advertising and Promotion, Affiliate Marketing, Direct Marketing, Email Marketing, Grassroots Marketing, Marketing, Niche Marketing, Online Marketing, Public Relations (PR), Social Entrepreneurship | No Comments