StartupNation Blogs

Email marketing is back in the news with some statistics that could help you improve your email campaigns. According to a recent study by the Aberdeen Group, companies that targeted and personalized their emails received 57% more orders than those that sent out non-personalized emails (Brafton.com, July 28, 2008). The study also found that 96% [...]

In the last post, I discussed the benefits your business can receive by personalizing your email messages. Personalization can be a powerful way to reinforce the connection between your company and your customers. Although a subscriber’s email address is the most important piece of information when it comes to your email marketing campaigns, having their [...]

Email marketing services like iContact have a powerful method of improving the open and response rates for your email newsletters: message personalization. People generally respond more favorably to marketing when you make them feel unique. On the other hand, they tend to respond differently to things when they perceive themselves as part of a larger [...]