StartupNation Blogs

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing.
With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing.
Plus, he managed direct [...]

If you haven’t had a lot of experience doing media interviews, you may have butterflies in your stomach or even feel sick!
To overcome your nerves and improve your chances of giving a great interview, here are a few quick tips:
1. Prepare.
This is pretty obvious, but the more you prepare in advance, the more confident you’ll [...]

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how “Indiana Jones,” “The Incredible Hulk,” “Iron Man,” and others have a lot to teach us about PR. For example:
1. Act Fast.
Super heroes think and act quickly to get results so the next time reporters contact you, give them the [...]

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out:
http://www.helpareporter.com/
By simply registering your name, e-mail address and company name on this site, you’ll get access to some great reporter requests.Â
Peter Shankman, a publicist who [...]

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Valuable PR and copywriting tips for your small business!