StartupNation Blogs

Hi Fellow StartupNation Entrepreneurs,
Speaking in front of potential customers is a great way to generate new business.
Plus, this is a hot marketing activity now since it doesn’t cost a lost of money to give a presentation.
But before you hit the stage, you’ll want to prepare accordingly. To avoid boring your audience to death, check out [...]

If you are struggling to start a business and work for yourself, check out these tips from Katie Yeakle.
As the executive director of American Writers & Artists, Inc., Katie has helped people successfully develop new skills to purse their dream lifestyles since 1997.
Katie Yeakle,
American Writers & Artists, Inc.
Executive Director
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Here’s what Katie had to say [...]

The producers at The Big Idea called asking if I’d make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He’s a dad of four kids, got let go from one job accepted a new one and that company went bankrupt right before his [...]

In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”
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For nine weeks in a row a new billboard would appear in the same location, with [...]

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t?
If you are at wit’s end, here are a few quick things you can do to boost sales with PR efforts:
Concentrate [...]

Twitter. It’s ridiculous, right? The distractions of visiting a website to provide updates to your “followers” about where you are and what you’re doing. Sounds like such a waste of time!
But alas, I beg to differ. From what I’m learning, it’s one of a variety of really effective vehicles to achieve business goals. Developing interaction, [...]

If you want to expand your business worldwide (or if you are having trouble finding the right bra), it’s time to meet Retha Queenan.
She is a dynamic entrepreneur located in the U.K. Not only is she a mother and wife, but she is also an established veterinarian.
When she had a difficult time finding [...]

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing.
With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing.
Plus, he managed direct [...]

After you work hard to obtain a major media mention, what do you do to extend the results of that clipping?
Instead of simply ignoring the story after thanking the reporter and posting it on your website, here are 3 things you can do to get the most out of this publicity:
1. Order reprints and [...]

From an article in Entrepreneur…neat reminder on “knowing your audience” and focusing well.
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It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one of my [...]